AI Insights & ROAS ‑ InsightIQ vs Marketing Pulse ‑ ROAS Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- AI Insights & ROAS lists 14 features Marketing Pulse’s listing doesn’t mention, including Activity tracking, Benchmarking, Checkout analytics.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
14-Day Free Trial
Starter Plan
Pro Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning ads on Google, Meta, and TikTok but not sure what's actually working? Every platform takes credit for the same sale. InsightIQ connects your store with all three to show which campaigns drive real orders and revenue. AI-powered insights flag where you're wasting ad spend and where to shift budget. Track per-platform spend, campaign performance, and customer acquisition cost.
Marketing Pulse connects your Meta and Google Ads accounts to Shopify and calculates true, cross-platform ROAS using first-party order data. The app attributes UTM-tagged clicks to real Shopify orders, aggregates spend and revenue per campaign, and surfaces the results in a simple analytics dashboard. Merchants receive a daily performance digest by email and Slack, plus optional SMS alerts on ROAS drops
- Our AI processes your sales, advertising, and customer data to identify patterns
- Receive clear, specific AI recommendations on how to optimize the business
- See your complete business performance in a single, beautiful dashboard
- UTM-based attribution that matches ad clicks to real Shopify orders.
- Daily performance reports with spend, revenue, and ROAS per platform.
- Embedded analytics dashboard for Meta and Google Ads campaigns.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Insights & ROAS |  Marketing Pulse |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AI Insights & ROAS | Marketing Pulse |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AI Insights & ROAS | Marketing Pulse |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $29/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 2 |
Listing
| Measure | AI Insights & ROAS | Marketing Pulse |
|---|---|---|
| Shopify category rank | #430(ahead) | #1182 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2025 | May 17, 2026 |
| Languages | 1 | 1 |
| Developer | Insight IQ | METRIXAI |
FAQ
AI Insights & ROAS and Marketing Pulse: common questions
- What features does each app list that the other doesn’t?
- AI Insights & ROAS lists 14 the others don’t mention, such as Activity tracking, Benchmarking, Checkout analytics, Custom reports. Marketing Pulse lists 2 the others don’t mention, such as GDPR compliance, Notifications. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.