AI Insights & ROAS ‑ InsightIQ vs KPIHelm: AI Ads Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AI Insights & ROAS, Nov 7, 2026 for KPIHelm.
The short answer
- AI Insights & ROAS lists 14 features KPIHelm’s listing doesn’t mention, including Activity tracking, Checkout analytics, Custom dashboards.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
14-Day Free Trial
Growth 2*4
- · 1 free report before you subscribe
- · Action plan (short to long term)
- · Benchmark vs your segment
- · Clear "fix this first" priority
- · Each ad platform judged on its own
- · Find the broken step in your funnel
Growth 4*4
- · 1 free report before you subscribe
- · Action plan (short to long term)
- · Benchmark vs your segment
- · Clear "fix this first" priority
- · Each ad platform judged on its own
- · Find the broken step in your funnel
SUYLA
- · A full AI review weekly, per platform
- · A report every morning, per platform
- · Advice, not autopilot — you decide
- · Flags issues that keep coming back
- · Snooze or mute anything
- · Spots platforms that stop counting sales
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning ads on Google, Meta, and TikTok but not sure what's actually working? Every platform takes credit for the same sale. InsightIQ connects your store with all three to show which campaigns drive real orders and revenue. AI-powered insights flag where you're wasting ad spend and where to shift budget. Track per-platform spend, campaign performance, and customer acquisition cost.
Connect TikTok, Meta or Google Ads, or enter your numbers by hand. KPIHelm judges each platform on its own against your segment's benchmarks and shows which step is breaking and what to fix first. Add your margin to see, in money, what your ads must return to break even. On SUYLA it checks each morning, including whether each platform still counts your sales.
- Our AI processes your sales, advertising, and customer data to identify patterns
- Receive clear, specific AI recommendations on how to optimize the business
- See your complete business performance in a single, beautiful dashboard
- See where your performance breaks down
- Spot hidden issues across your funnel
- Identify your highest-impact opportunity
- Get a clear, prioritized action roadmap
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Insights & ROAS |  KPIHelm |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AI Insights & ROAS | KPIHelm |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AI Insights & ROAS | KPIHelm |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $19.99/month |
| Longest free trial | Not listed | 15 days |
| Plans listed | 1 | 3 |
Listing
| Measure | AI Insights & ROAS | KPIHelm |
|---|---|---|
| Shopify category rank | #445(ahead) | #781 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2025 | May 19, 2026 |
| Languages | 1 | 4 |
| Developer | Insight IQ | Alter Günes |
FAQ
AI Insights & ROAS and KPIHelm: common questions
- What features does each app list that the other doesn’t?
- AI Insights & ROAS lists 14 the others don’t mention, such as Activity tracking, Checkout analytics, Custom dashboards, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AI Insights & ROAS, Nov 7, 2026 for KPIHelm; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AI Insights & ROAS, Nov 7, 2026 for KPIHelm. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.