Insider One vs Simon Data
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Insider One, Oct 13, 2026 for Simon Data.
The short answer
- Insider One lists 36 features Simon Data’s listing doesn’t mention, including A/B testing, Abandoned cart, AI insights.
Head to head
Growth Management Platform for Ecommerce Stores
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureInsider One is the platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak performance and become unstoppable. With AI and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.
Simon Data empowers marketing teams with the only Customer Data Platform (CDP) purpose-built to increase campaign performance through faster, more precise segmentation and personalization. Shopify brands use the ease and flexibility of Simon to generate hyper-targeted discounts, sales, and site experiences that convert.
- Recover abandoned carts with triggered Email and SMS
- Personalize your store with 100+ pre-built templates like Social Proof and more
- Deliver AI-powered, affinity based recommendations to drive upsell/cross-sell
- Trigger price drop notifications with WhatsApp Business messages
- Unify your Shopify and other data to create a single customer record
- Create rich client segments based on historical and behavioral data
- Event driven tagging personalizes your client’s experience in Shopify
- Create a cross-channel experience through Shopify, email, SMS, and paid media
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Insider One |  Simon Data |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Insider One | Simon Data |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 20 | Not published |
| New reviews, 28 days | 3 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Insider One | Simon Data |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | Insider One | Simon Data |
|---|---|---|
| Shopify category rank | #205 | #173 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 4, 2021 | Jul 9, 2024 |
| Languages | 1 | 1 |
| Developer | Insider One | Simon Data |
FAQ
Insider One and Simon Data: common questions
- What features does each app list that the other doesn’t?
- Insider One lists 36 the others don’t mention, such as A/B testing, Abandoned cart, AI insights, AI recommendations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Insider One, Oct 13, 2026 for Simon Data; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Insider One, Oct 13, 2026 for Simon Data. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.