Insert Header and Footer vs TXE ‑ Custom Code
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $0.99/month for Insert Header and Footer and $2.99/month for TXE.
Head to head
Single Plan
Starter
- · Email support
- · Ready-made templates
- · Up to 3 snippets
Growth
- · Activity log
- · Email suport
- · Up to 5 snippets
Pro
- · Activity log
- · Priority support
- · Unlimited snippets
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureManaging custom code on Shopify shouldn't mean digging through theme files. Insert Header and Footer gives you a clean dashboard to add, manage, and deploy scripts, pixels, and stylesheets across your store instantly. Load code in or , target specific pages, products, or collections, and toggle snippets on or off anytime. Switch themes without losing your code.
TXE Custom Code lets merchants add scripts, meta tags, links, and HTML to the head or before the closing body tag without editing theme files. Code is delivered through Theme App Extensions and managed from one dashboard. Use ready-made templates for GA4, Google Ads, Meta Pixel, Yandex Metrica, Google Search Console, and Yandex Webmaster.
- Target specific pages, products, or collections by URL
- Choose exactly where each script loads — <head> or <body>.
- Toggle snippets on or off instantly without deleting your code.
- Switch themes freely — your snippets are always safe and intact.
- Add scripts, meta tags, links, or HTML to the head or before body.
- Use six ready-made templates for tracking and verification setup.
- Enable, disable, search, update, or bulk-manage snippets in one place.
- Check app embed status and jump directly to the correct editor panel.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Insert Header and Footer |  TXE |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Insert Header and Footer | TXE |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Insert Header and Footer | TXE |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $0.99/month(ahead) | $2.99/month |
| Longest free trial | 30 days | 30 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Insert Header and Footer | TXE |
|---|---|---|
| Shopify category rank | #93 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 11, 2026 | Jul 28, 2026 |
| Languages | 1 | 7 |
| Developer | Rasel Ahmed | Shopiexpert LLC |
FAQ
Insert Header and Footer and TXE: common questions
- Is Insert Header and Footer or TXE cheaper?
- Paid plans start at $0.99/month for Insert Header and Footer and $2.99/month for TXE. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.