Insert Code: Header & Footer vs XO Insert Code
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Insert Code, Nov 9, 2026 for XO Insert Code.
The short answer
- Only Insert Code lists a free plan.
Head to head
Add custom code to <head>, after <body> and before </body>
- United States
- Italy
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Schedule by date range
- · Target devices
- · Target specific pages
- · Up to 3 snippets
- · Useful snippet library
Premium
- · Schedule by date range
- · Target devices
- · Target specific pages
- · Unlimited snippets
- · Useful snippet library
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureInsert Code lets you add custom JavaScript, CSS, and HTML to your Shopify store without touching a single theme file. Manage all your scripts and styles from one place, and control exactly where and when they run. Choose Header, Body Start, or Footer location, target or exclude specific pages, and schedule between start and end dates.
XO Insert Code is a great solution that gives you the ability to add code to your Shop pages! You can add anything you want including scripts, styles, custom CSS, Google Analytics, Facebook Pixel, verify header tags and more. It's very easy to do: just turn it on and paste any code (javascript, style CSS, custom HTML code) into the app's form, click Save and you're done!
- Inject JS or CSS into your store header or footer without editing theme files
- Target snippets to specific pages - all pages, homepage, product, cart, and more
- Schedule snippets with start and end dates for time-limited campaigns
- Easy to insert and manage code in your shop.
- Add code to specific pages/products/collection.
- Add Google Analytics, Google tag manager, Facebook pixel... code.
- Add verify meta tag code.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Insert Code |  XO Insert Code |
|---|---|---|
| Detected stores | Not published | 4,731 |
| Net store change, 28 days | 0 | −48 |
| Stores added, 28 days | Not enough data | 34 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, Italy, United Kingdom |
Reviews
| Measure | Insert Code | XO Insert Code |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 112 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Insert Code | XO Insert Code |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $1/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | Insert Code | XO Insert Code |
|---|---|---|
| Shopify category rank | #28 | #17 |
| Shopify App Charts | Not on this week’s charts | #1 in Product content |
| Built for Shopify | No | Yes |
| Launched | Jun 26, 2026 | Sep 26, 2018 |
| Languages | 1 | 1 |
| Developer | Alberuni Azad | Xotiny |
FAQ
Insert Code and XO Insert Code: common questions
- Is Insert Code or XO Insert Code cheaper?
- Only Insert Code lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Insert Code, Nov 9, 2026 for XO Insert Code; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Insert Code, Nov 9, 2026 for XO Insert Code. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.