InSend Email Automation vs Shopify Flow
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for InSend Email Automation, Nov 7, 2026 for Shopify Flow.
The short answer
- Shopify Flow lists 40 features InSend Email Automation’s listing doesn’t mention, including Abandoned cart, APIs, Automations.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard 5K
- · 5,000 visitors & 5,000 emails per month
- · Advanced analytics
- · Automation & A/B testing
- · Drag & drop email builder
- · Email template library
Business 5K
- · 5,000 visitors & 10,000 emails per month
- · All of our basic features
- · Dedicated IP Addresses
- · Disabling InSend logo
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureInSend is the marketing automation platform for e-commerce businesses. Empower your email marketing capabilities with advanced segmentation, behavior-based automations, and deep personalization to drive growth and revenue. Say goodbye to generic marketing and welcome pro-level results.
Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost productivity and reclaim your time by automating tasks, streamlining business processes, customizing how your store works, or connecting to your favorite apps and external services.
- Integrate your store in a few clicks (Shopify, WooCommerce, Magento and more)
- Build a long-term relationship with your customers through advanced segmentation
- Design captivating emails and pop-ups with our intuitive drag-and-drop builder
- Expand your email list and improve conversions with pre-built automations
- Automate your store with hundreds of example templates for popular use cases.
- Customize by adding conditional logic and as many actions as you need.
- Works with tags, metafields, fulfillment, B2B, Slack, Google Sheets, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  InSend Email Automation |  Shopify Flow |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | InSend Email Automation | Shopify Flow |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 15,349 |
| New reviews, 28 days | Not enough data | 679 |
| Reviewers a year or more in | Not enough data | 63% |
Pricing
| Measure | InSend Email Automation | Shopify Flow |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $10/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | InSend Email Automation | Shopify Flow |
|---|---|---|
| Shopify category rank | Not enough data | #1 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 3, 2023 | Sep 18, 2017 |
| Languages | 1 | 1 |
| Developer | InSend | Shopify |
FAQ
InSend Email Automation and Shopify Flow: common questions
- What features does each app list that the other doesn’t?
- Shopify Flow lists 40 the others don’t mention, such as Abandoned cart, APIs, Automations, Browse abandonment. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for InSend Email Automation, Nov 7, 2026 for Shopify Flow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for InSend Email Automation, Nov 7, 2026 for Shopify Flow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.