InSend Email Automation vs MailerLite Email Automation
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for InSend Email Automation, Nov 8, 2026 for MailerLite Email Automation.
The short answer
- Only MailerLite Email Automation lists a free plan. Paid plans start at $10/month for InSend Email Automation and $12/month for MailerLite Email Automation.
- MailerLite Email Automation lists 19 features InSend Email Automation’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
Head to head
Build pro email templates, pop-ups, capture leads and more
- United States
- Netherlands
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard 5K
- · 5,000 visitors & 5,000 emails per month
- · Advanced analytics
- · Automation & A/B testing
- · Drag & drop email builder
- · Email template library
Business 5K
- · 5,000 visitors & 10,000 emails per month
- · All of our basic features
- · Dedicated IP Addresses
- · Disabling InSend logo
- · Priority support
Free
- · 2 user seats
- · 2,500 monthly emails
- · 24/7 Email & chat support (for 14 days)
- · Free for up to 250 subscribers
Comfort
- · 24/7 Email support
- · 3 users
- · 5,000 monthly emails
- · For up to 500 subscribers
Power
- · 24/7 Live chat & email support
- · For up to 500 subscribers
- · Unlimited monthly emails
- · Unlimited users
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureInSend is the marketing automation platform for e-commerce businesses. Empower your email marketing capabilities with advanced segmentation, behavior-based automations, and deep personalization to drive growth and revenue. Say goodbye to generic marketing and welcome pro-level results.
MailerLite gives e-commerce brands the tools to turn subscribers into customers. Its intuitive UI and powerful automation features make it easy to create, send, and optimize emails that drive sales. Connect MailerLite to Shopify and start growing your store with powerful email tools.
- Integrate your store in a few clicks (Shopify, WooCommerce, Magento and more)
- Build a long-term relationship with your customers through advanced segmentation
- Design captivating emails and pop-ups with our intuitive drag-and-drop builder
- Expand your email list and improve conversions with pre-built automations
- Sync and store your Shopify customers and newsletter subscribers in MailerLite.
- Import products directly from your Shopify store to your MailerLite account.
- Send your customers automated messages and abandoned cart emails.
- Track revenue and see how your emails directly affect sales.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  InSend Email Automation |  MailerLite Email Automation |
|---|---|---|
| Detected stores | Not published | 9 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Animals & Pet Supplies |
| Top store countries | Not published | United States, Netherlands, Germany |
Reviews
| Measure | InSend Email Automation | MailerLite Email Automation |
|---|---|---|
| App Store rating | Not published | 2.4 ★ |
| App Store reviews | Not published | 26 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | InSend Email Automation | MailerLite Email Automation |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $10/month(ahead) | $12/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | InSend Email Automation | MailerLite Email Automation |
|---|---|---|
| Shopify category rank | Not enough data | #238 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 3, 2023 | Jun 3, 2022 |
| Languages | 1 | 1 |
| Developer | InSend | MailerLite |
FAQ
InSend Email Automation and MailerLite Email Automation: common questions
- Is InSend Email Automation or MailerLite Email Automation cheaper?
- Only MailerLite Email Automation lists a free plan. Paid plans start at $10/month for InSend Email Automation and $12/month for MailerLite Email Automation. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MailerLite Email Automation lists 19 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for InSend Email Automation, Nov 8, 2026 for MailerLite Email Automation; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for InSend Email Automation, Nov 8, 2026 for MailerLite Email Automation. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.