InnexDATA ‑ GTM for Agencies vs zapEvent: GTM+Pixel DataLayer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- InnexDATA is detected on 15× as many Shopify stores as zapEvent: 59 vs 4 as of Nov 8, 2026.
- zapEvent lists 4 features InnexDATA’s listing doesn’t mention, including Activity tracking, Cohort analysis, Page views.
Head to head
- Italy
- Germany
- Netherlands
- Germany
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter Data
- · 80 orders per month
- · Access to complete datalayers
- · Basic GA4 Google Tag Manager Template
- · Checkout management also for non-plus
- · Onboarding support via chat
Pro Metrics
- · 1 hour of on-boarding support on demand
- · 1000 orders per month
- · Access to complete datalayers
- · Advanced Google Tag Manager Templates
- · Checkout management also for non-plus
Infinite Insights
- · 1 hour of on-boarding support on demand
- · Access to complete datalayers
- · Advanced Google Tag Manager Templates
- · Checkout management also for non-plus
- · Unlimited orders per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureInnexDATA is built for agencies and tracking specialists who manage stores for clients. Connect a complete eCommerce DataLayer to GTM in 5 steps, client-side or server-side, without touching theme code. Prebuilt GTM containers for GA4, Google Ads, Meta, TikTok, Criteo and Awin. Checkout tracking for non-Plus stores via custom pixel. Shopify Plus native checkout supported.
zapEvent solves the complex, time-consuming problem of setting up a proper data layer for your store responsible for firing standard e-commerce events on appropriate triggers. Shopify’s native tracking setup can leave gaps, especially with checkout and evolving privacy restrictions. No coding. No custom scripts. No complex configuration. Just accurate tracking that works.
- Simplicity: Easily configure tracking without technical skills or complex setups
- Flexibility: Supports both Client and Server Side tracking for accurate data
- Efficiency: Quickly download preconfigured tags and access complete performance
- Pre-built data layer ready for immediate implementation
- Two-click setup process requiring no coding skills to install GTM!
- Complete integration with Google Tag Manager
- No programming knowledge required!
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  InnexDATA |  zapEvent |
|---|---|---|
| Detected stores | 59(ahead) | 4 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Arts & Entertainment, Toys & Games |
| Top store countries | Italy, Germany, Netherlands | Germany, United States |
Reviews
| Measure | InnexDATA | zapEvent |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
InnexDATA and zapEvent: common questions
- Which is more popular, InnexDATA or zapEvent?
- InnexDATA is detected on 15× as many Shopify stores as zapEvent: 59 vs 4 as of Nov 8, 2026.
- What features does each app list that the other doesn’t?
- InnexDATA lists 2 the others don’t mention, such as Checkout analytics, Purchase tracking. zapEvent lists 4 the others don’t mention, such as Activity tracking, Cohort analysis, Page views, UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.