InnexDATA ‑ GTM for Agencies vs NexFeb GTM & DataLayer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- Paid plans start at $100/month for InnexDATA and $10/month for NexFeb GTM & DataLayer.
- NexFeb GTM & DataLayer lists 5 features InnexDATA’s listing doesn’t mention, including Activity tracking, Lifetime value (LTV), Page views.
Head to head
- Italy
- Germany
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter Data
- · 80 orders per month
- · Access to complete datalayers
- · Basic GA4 Google Tag Manager Template
- · Checkout management also for non-plus
- · Onboarding support via chat
Pro Metrics
- · 1 hour of on-boarding support on demand
- · 1000 orders per month
- · Access to complete datalayers
- · Advanced Google Tag Manager Templates
- · Checkout management also for non-plus
Infinite Insights
- · 1 hour of on-boarding support on demand
- · Access to complete datalayers
- · Advanced Google Tag Manager Templates
- · Checkout management also for non-plus
- · Unlimited orders per month
Professional
- · one per line
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureInnexDATA is built for agencies and tracking specialists who manage stores for clients. Connect a complete eCommerce DataLayer to GTM in 5 steps, client-side or server-side, without touching theme code. Prebuilt GTM containers for GA4, Google Ads, Meta, TikTok, Criteo and Awin. Checkout tracking for non-Plus stores via custom pixel. Shopify Plus native checkout supported.
NexFeb GTM & DataLayer adds a complete ecommerce data layer to your store, from product views and cart to checkout and purchase, and loads Google Tag Manager from your own domain. Send events to Meta, Google Ads, GA4, TikTok and more through your server container with matching event IDs, so platforms count each conversion once.
- Simplicity: Easily configure tracking without technical skills or complex setups
- Flexibility: Supports both Client and Server Side tracking for accurate data
- Efficiency: Quickly download preconfigured tags and access complete performance
- Full ecommerce data layer for GTM: product view, cart, checkout and purchase
- First-party GTM loader and server-side events with deduplication
- Cookie Extender keeps tracking cookies for up to 400 days
- Consent Mode v2 with Shopify's cookie banner, set up without theme code
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  InnexDATA | |
|---|---|---|
| Detected stores | 65 | Not published |
| Net store change, 28 days | 0 | Not enough data |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | Italy, Germany, Netherlands | Not published |
Reviews
| Measure | InnexDATA | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | InnexDATA | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $100/month | $10/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 3 | 1 |
Listing
| Measure | InnexDATA | |
|---|---|---|
| Shopify category rank | #434 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 28, 2025 | Nov 11, 2026 |
| Languages | 1 | 1 |
| Developer | Instilla Srl | NexFeb |
FAQ
InnexDATA and NexFeb GTM & DataLayer: common questions
- Is InnexDATA or NexFeb GTM & DataLayer cheaper?
- Paid plans start at $100/month for InnexDATA and $10/month for NexFeb GTM & DataLayer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- InnexDATA lists 1 the others don’t mention, such as Checkout analytics. NexFeb GTM & DataLayer lists 5 the others don’t mention, such as Activity tracking, Lifetime value (LTV), Page views, Real-time tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.