ip Microsoft Clarity & Heatmap vs Infinite Microsoft Ads UET Tag
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- ip Microsoft Clarity & Heatmap is detected on 2.1× as many Shopify stores as Infinite Microsoft Ads UET Tag: 115 vs 54 as of Nov 8, 2026.
- On the Shopify App Store: ip Microsoft Clarity & Heatmap 4.9 from 28 reviews and Infinite Microsoft Ads UET Tag 4.1 from 32 reviews.
- Paid plans start at $9.99/month for ip Microsoft Clarity & Heatmap and $9.99/month for Infinite Microsoft Ads UET Tag.
- ip Microsoft Clarity & Heatmap lists 16 features Infinite Microsoft Ads UET Tag’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Demographic analysis.
Head to head
- United States
- Australia
- Canada
- United States
- United Kingdom
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · 1-Click Implementation
- · 1000 Heatmaps
- · 1000 Recordings
- · 1000 Session
- · Email Support
Premium
- · 1-Click Implementation
- · Custom Events
- · Top-Notch Support
- · Unlimited Heatmaps ★
- · Unlimited Recordings ★
- · Unlimited Session ★
Standard
- · 1-Click Implementation
- · Add to Cart Tracking
- · Email Support
- · PageView Tracking
- · View item Tracking
Premium
- · Begin Checkout Tracking
- · Checkout Extensibility
- · Dedicated Support Agent ★
- · Everything in Standard +
- · Purchase Tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureInfinite Microsoft Clarity is a powerful web analytics solution that helps you understand user behavior, identify conversion barriers, and optimize your online store for better results. With Microsoft Clarity session recordings and heatmaps, you can visualize how visitors interact with your website, discover where they drop off, and uncover opportunities to improve Session Replays, increase conversions, boost…
Universal Event Tracking (UET), an endorsed tool by Microsoft Ads, facilitates the correlation of conversion performance on your website with your advertising campaigns. Bing Conversion Tracking effortlessly installs the UET tag and configures conversion goals within microsoft clarity, microsoft channel,microsoft shopping It provides a user-friendly solution for non-technical merchants, eliminating the need for…
- Session recordings allow you to examine user behavior as it happened
- Heatmaps show you where your users clicked/scrolled, and how they moved around
- Insights help you make data-driven decisions to streamline your design
- Track behavior data from traffic originating from Microsoft Shopping ads
- Enjoy the convenience of automated UET tag deployment and conversion goal setup
- Empower non-technical merchants to implement the UET tag effortlessly,
- Tracks events like page view, add to cart, begin checkout, purchases
- Add pixel to your website without account connection and authentication
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ip Microsoft Clarity & Heatmap |  Infinite Microsoft Ads UET Tag |
|---|---|---|
| Detected stores | 115(ahead) | 54 |
| Net store change, 28 days | −2 | −2 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Vehicles & Parts, Home & Garden, Health & Beauty |
| Top store countries | United States, Australia, Canada | United States, United Kingdom, Hong Kong |
Reviews
| Measure | ip Microsoft Clarity & Heatmap | Infinite Microsoft Ads UET Tag |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.1 ★ |
| App Store reviews | 28 | 32(ahead) |
| New reviews, 28 days | 1(ahead) | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ip Microsoft Clarity & Heatmap | Infinite Microsoft Ads UET Tag |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 2 | 2 |
Listing
| Measure | ip Microsoft Clarity & Heatmap | Infinite Microsoft Ads UET Tag |
|---|---|---|
| Shopify category rank | #280 | #175 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 27, 2024 | Nov 22, 2023 |
| Languages | 1 | 1 |
| Developer | infinitecommerce.io | infinitecommerce.io |
FAQ
ip Microsoft Clarity & Heatmap and Infinite Microsoft Ads UET Tag: common questions
- Which is more popular, ip Microsoft Clarity & Heatmap or Infinite Microsoft Ads UET Tag?
- ip Microsoft Clarity & Heatmap is detected on 2.1× as many Shopify stores as Infinite Microsoft Ads UET Tag: 115 vs 54 as of Nov 8, 2026.
- Is ip Microsoft Clarity & Heatmap or Infinite Microsoft Ads UET Tag cheaper?
- Paid plans start at $9.99/month for ip Microsoft Clarity & Heatmap and $9.99/month for Infinite Microsoft Ads UET Tag. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ip Microsoft Clarity & Heatmap or Infinite Microsoft Ads UET Tag?
- On the Shopify App Store: ip Microsoft Clarity & Heatmap 4.9 from 28 reviews and Infinite Microsoft Ads UET Tag 4.1 from 32 reviews.
- What features does each app list that the other doesn’t?
- ip Microsoft Clarity & Heatmap lists 16 the others don’t mention, such as Activity tracking, Analytics dashboard, Demographic analysis, Engagement metrics. Infinite Microsoft Ads UET Tag lists 3 the others don’t mention, such as Cost per acquisition, Traffic source, UTM attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.