inback: Loyalty & Rewards vs Webplanex: Loyalty Wallet
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- inback is detected on 2.5× as many Shopify stores as Webplanex: 5 vs 2 as of Nov 9, 2026.
- On the Shopify App Store: inback 5.0 from 1 reviews and Webplanex 4.7 from 106 reviews.
- Only Webplanex lists a free plan. Paid plans start at $10/month for inback and $9.99/month for Webplanex.
- Webplanex lists 13 features inback’s listing doesn’t mention, including Affiliate programs, Badges, Cash back.
Head to head
Unique way to engage and encourage customers for more purchase
- India
- Brazil
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Base
- · Branded Loyalty Widget
- · Points Earning Programs
- · Points Redemption Programs
- · Points Widget on Product Pages
- · Smart Reward Programs
- · Up to 250 Orders/Month
Starter
- · Branded Loyalty Widget
- · Integrations
- · Points Earning Programs
- · Points Redemption Programs
- · Points Widget on Product Pages
- · Smart Reward Programs
Growth
- · Branded Loyalty Widget
- · Integrations
- · Points Earning Programs
- · Points Expiration, Birthday & Reviews
- · Points Redemption Programs
- · Points Widget on Product Pages
Growth Plus
- · Everything in Growth
- · Up to 5,000 Orders/Month
Startup
- · Analytic Reports (30 days)
- · Basic Theme Widgets
- · Email Notifications
- · Loyalty Programs
- · Own Label translation
- · Referral Program
Basic
- · Adjust Wallet Balance
- · Birthday Celebration
- · Customize Theme Widgets
- · Everything in Startup +
- · Full Analytics & Reports
- · Social Program
Medium
- · Everything in Basic +
- · POS Integration
- · Push Notifications
- · Review Rewards Program
- · Rewards Expiry
- · Store Credit Program
Advanced
- · Access Wallet API
- · All Features Included
- · Everything in Medium +
- · Order Booster
- · Redeem at Checkout (Shopify Plus)
- · VIP Tiers Program (Full Access)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureinback enables Shopify merchants to launch a powerful loyalty program with points, rewards, and VIP tiers. Customers earn points through defined programs and redeem them for discounts, free gifts, or free shipping. A branded loyalty widget displays all loyalty benefits on your storefront, while Omnisend integration keeps customers informed about points activity and VIP status—driving repeat engagement effortlessly.
Boost customer loyalty, increase repeat purchases, and grow sales with Loyalty Rewards & Points. Create point offers, referral programs, VIP tiers, POS rewards, and store credit campaigns to keep customers engaged. Reward shoppers with points, coupons, and personalized incentives through a seamless wallet experience.
- Launch a points-based loyalty program & create earning rules to reward customer
- Let customers redeem points for discounts, gifts, or free shipping
- Build VIP tiers with exclusive perks for loyal customers
- Display loyalty programs with a customizable branded widget
- Set More than 7 ways for the customer rewards program
- Full circle Referral rewards program
- Rewards redemption system in customer wallet with transaction details.
- You can setup Rewards balance expiration as well as manual adjustment
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  inback |  Webplanex |
|---|---|---|
| Detected stores | 5(ahead) | 2 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | India | Brazil |
Reviews
| Measure | inback | Webplanex |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 1 | 106(ahead) |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
inback and Webplanex: common questions
- Which is more popular, inback or Webplanex?
- inback is detected on 2.5× as many Shopify stores as Webplanex: 5 vs 2 as of Nov 9, 2026.
- Is inback or Webplanex cheaper?
- Only Webplanex lists a free plan. Paid plans start at $10/month for inback and $9.99/month for Webplanex. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, inback or Webplanex?
- On the Shopify App Store: inback 5.0 from 1 reviews and Webplanex 4.7 from 106 reviews.
- What features does each app list that the other doesn’t?
- inback lists 3 the others don’t mention, such as Free products, Free shipping, Points. Webplanex lists 13 the others don’t mention, such as Affiliate programs, Badges, Cash back, Cash back programs. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.