inback: Loyalty & Rewards vs OMNI Memberships & Loyalty CRM
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- OMNI Memberships & Loyalty CRM is detected on 1.6× as many Shopify stores as inback: 8 vs 5 as of Nov 9, 2026.
- On the Shopify App Store: inback 5.0 from 1 reviews and OMNI Memberships & Loyalty CRM 5.0 from 27 reviews.
- Paid plans start at $10/month for inback and $5/month for OMNI Memberships & Loyalty CRM.
- OMNI Memberships & Loyalty CRM lists 11 features inback’s listing doesn’t mention, including Cash back, Cash back programs, Custom programs.
Head to head
- India
- Hong Kong
- Canada
- China
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Base
- · Branded Loyalty Widget
- · Points Earning Programs
- · Points Redemption Programs
- · Points Widget on Product Pages
- · Smart Reward Programs
- · Up to 250 Orders/Month
Starter
- · Branded Loyalty Widget
- · Integrations
- · Points Earning Programs
- · Points Redemption Programs
- · Points Widget on Product Pages
- · Smart Reward Programs
Growth
- · Branded Loyalty Widget
- · Integrations
- · Points Earning Programs
- · Points Expiration, Birthday & Reviews
- · Points Redemption Programs
- · Points Widget on Product Pages
Growth Plus
- · Everything in Growth
- · Up to 5,000 Orders/Month
Starter
- · Birthday Rewards
- · Member Rewards Portal*
- · Onsite Loyalty Widget
- · Points Program
- · Points Rewards
- · Welcome Rewards
Essential
- · Apple Wallet
- · Everything in Starter, plus
- · Google Wallet
- · Multi-language (integration)
- · Shopify Email
- · Shopify POS
Grow
- · Advanced Rewards
- · Everything in Essential, plus
- · Native CRM Integration (pre-built flows)
- · Points Campaigns
- · Shopify Flow Integration
- · Standard VIP Tiers
Advanced
- · +$150 for SMS Validation
- · Advanced Program Settings
- · Custom VIP Tiers and Custom Rewards
- · Everything in Grow, plus
- · Giveaway Campaigns
- · Legacy Customer Account Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureinback enables Shopify merchants to launch a powerful loyalty program with points, rewards, and VIP tiers. Customers earn points through defined programs and redeem them for discounts, free gifts, or free shipping. A branded loyalty widget displays all loyalty benefits on your storefront, while Omnisend integration keeps customers informed about points activity and VIP status—driving repeat engagement effortlessly.
Drive Sales & Loyalty w/ OMNI Loyalty – A Smarter, Customer Engagement Approach to Loyalty. Tired of basic loyalty points that don’t move the needle? OMNI Loyalty goes beyond “just points” with an advanced rewards engine that offers instant and personalized discounts, gifts, VIP rewards & more.
- Launch a points-based loyalty program & create earning rules to reward customer
- Let customers redeem points for discounts, gifts, or free shipping
- Build VIP tiers with exclusive perks for loyal customers
- Display loyalty programs with a customizable branded widget
- Turn your Shopify customer’s ‘My Account’ page into a dynamic loyalty account!
- Drive loyalty with free products, ‘Pay with Points’, GWP, and exciting rewards
- Keep customers coming back with points campaigns, tier upgrades, point expiry
- Run automated 2x or 3x points campaigns and Shopify Flow campaigns
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  inback | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Detected stores | 5 | 8(ahead) |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Health & Beauty, Apparel & Accessories, Electronics |
| Top store countries | India | Hong Kong, Canada, China |
Reviews
| Measure | inback | OMNI Memberships & Loyalty CRM |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 27(ahead) |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | inback | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $10/month | $5/month(ahead) |
| Longest free trial | Not listed | 30 days |
| Plans listed | 4 | 4 |
Listing
| Measure | inback | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Shopify category rank | #230 | #76(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Apr 6, 2026 | Aug 16, 2023 |
| Languages | 1 | 1 |
| Developer | Inrays Tech Private Limited | Wave Commerce |
FAQ
inback and OMNI Memberships & Loyalty CRM: common questions
- Which is more popular, inback or OMNI Memberships & Loyalty CRM?
- OMNI Memberships & Loyalty CRM is detected on 1.6× as many Shopify stores as inback: 8 vs 5 as of Nov 9, 2026.
- Is inback or OMNI Memberships & Loyalty CRM cheaper?
- Paid plans start at $10/month for inback and $5/month for OMNI Memberships & Loyalty CRM. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, inback or OMNI Memberships & Loyalty CRM?
- On the Shopify App Store: inback 5.0 from 1 reviews and OMNI Memberships & Loyalty CRM 5.0 from 27 reviews.
- What features does each app list that the other doesn’t?
- OMNI Memberships & Loyalty CRM lists 11 the others don’t mention, such as Cash back, Cash back programs, Custom programs, Digital wallets. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.