ICU• In Cart Upsell Cross Sell vs Super Upsell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ICU• In Cart Upsell Cross Sell, Oct 14, 2026 for Super Upsell.
The short answer
- Only ICU• In Cart Upsell Cross Sell lists a free plan. Paid plans start at $9.99/month for ICU• In Cart Upsell Cross Sell and $12.99/month for Super Upsell.
- ICU• In Cart Upsell Cross Sell lists 23 features Super Upsell’s listing doesn’t mention, including A/B testing, AI recommendations, Automatic discounts.
Head to head
Increase AOV with Upsell & Cross-sells without Popups Using AI
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · "Powered by InCart Upsell" watermark
- · 1 upsell offer only
Shopify BASIC User
- · "AI autopilot" automated offers
- · A/B testing & conditional logic
- · Cart page & cart drawer upsells
- · Checkout-click popup upsell
- · Concierge onboarding & support
- · Post purchase upsell
Shopify GROW User
- · "AI autopilot" automated offers
- · A/B testing & conditional logic
- · Cart page & cart drawer upsells
- · Checkout-click popup upsell
- · Concierge onboarding & support
- · Post purchase upsell
Shopify ADVANCED
- · "AI autopilot" automated offers
- · A/B testing & conditional logic
- · Cart page & cart drawer upsells
- · Checkout-click popup upsell
- · Concierge onboarding & support
- · Post purchase upsell
pro
- · Analytics dashboard
- · Automatic Shopify discounts
- · Live preview editor with custom design
- · Upsell on product, cart, and popup
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBoost order values with In Cart Upsell & Cross-Sell app & create customized cart & post purchase upsell & cross-sell offers. Personalize shoppers experience w/ conditional logic & triggers. Perfect your upsell strategy with A/B testing on product upsell & cross-sell offers. Analyze effectiveness with an intuitive upselling dashboard.
SuperUpsell lets merchants create upsells and cross-sells across three store surfaces: product pages, popups and cart. Each upsell is configured with targeting rules(all products, specific collections, or specific products), a discount percentage, and custom design settings. Discounts are applied at checkout using a native Shopify Discount Function, so no theme code editing is required.
- Maximize AOV with upsells & cross sells on cart page, AJAX carts & product pages
- Set triggers & rules for efficiently targeted cart upsell & cross-sell offers
- Drive extra revenue with frequently bought together & related product offers
- Fine-tune upsell cart strategies with a smart, easy to read analytics dashboard
- Upsell widgets on product pages, popups, and cart with flexible targeting
- Live preview editor with custom colors, layout, and button text
- No theme code needed
- Analytics dashboard with impressions and conversions per placement
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ICU• In Cart Upsell Cross Sell |  Super Upsell |
|---|---|---|
| Detected stores | 1,240 | Not published |
| Net store change, 28 days | −14 | 0 |
| Stores added, 28 days | 21 | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | ICU• In Cart Upsell Cross Sell | Super Upsell |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 584 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ICU• In Cart Upsell Cross Sell | Super Upsell |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $12.99/month |
| Longest free trial | 30 days | 14 days |
| Plans listed | 4 | 1 |
Listing
| Measure | ICU• In Cart Upsell Cross Sell | Super Upsell |
|---|---|---|
| Shopify category rank | #183(ahead) | #1098 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 8, 2015 | May 11, 2026 |
| Languages | 1 | 1 |
| Developer | In Cart Upsell | IS Consulting |
FAQ
ICU• In Cart Upsell Cross Sell and Super Upsell: common questions
- Is ICU• In Cart Upsell Cross Sell or Super Upsell cheaper?
- Only ICU• In Cart Upsell Cross Sell lists a free plan. Paid plans start at $9.99/month for ICU• In Cart Upsell Cross Sell and $12.99/month for Super Upsell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ICU• In Cart Upsell Cross Sell lists 23 the others don’t mention, such as A/B testing, AI recommendations, Automatic discounts, Bundles. Super Upsell lists 2 the others don’t mention, such as Free gifts, Pop-ups. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ICU• In Cart Upsell Cross Sell, Oct 14, 2026 for Super Upsell; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ICU• In Cart Upsell Cross Sell, Oct 14, 2026 for Super Upsell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.