Improvely vs WEB‑STAT: Live Web Analytics

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.

The short answer

  • WEB‑STAT is detected on 7.4× as many Shopify stores as Improvely: 111 vs 15 as of Nov 8, 2026.
  • On the Shopify App Store: Improvely 5.0 from 1 reviews and WEB‑STAT 5.0 from 7 reviews.
  • Both list a free plan.
  • WEB‑STAT lists 9 features Improvely’s listing doesn’t mention, including Cohort analysis, Custom dashboards, Custom reports.

Head to head

Detected stores

Improvely: 15
WEB‑STAT: 111

App Store reviews

Improvely: 1
WEB‑STAT: 7

New reviews, 28 days

Improvely: —
WEB‑STAT: 1

Stores added, 28 days

Improvely: 1
WEB‑STAT: 12
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Professional traffic analysis for your shop. Live data.

Developer
Categories
  • Analytics
  • Analytics
Languages
  • English
  • French
  • English
Launched
Sep 11, 2012
Oct 2, 2018
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
15active installs
  • Terrence K. Williams Store
  • VertiMax
  • Eco Loco
  • MarketDesigns
  • Pure Life Soil Bag
+10 more
111active installs
  • NICOBLU
  • LBZ Studio
  • Taxidermy
  • Drift Boutique
  • Mdrive
+106 more
Most common store size
11-50 products27%
11-50 products18%
Top countries
  • United States73%
  • Canada13%
  • Germany7%
  • United States46%
  • United Kingdom9%
  • Australia5%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012SepAugJunJanJanMarOctImprovely: 1 reviews in September 2013Improvely: 1 reviews in May 2014Improvely: 1 reviews in August 2015WEB‑STAT: Live Web Analytics: 1 reviews in May 2020WEB‑STAT: Live Web Analytics: 2 reviews in June 2020WEB‑STAT: Live Web Analytics: 1 reviews in February 2021WEB‑STAT: Live Web Analytics: 1 reviews in January 2023WEB‑STAT: Live Web Analytics: 1 reviews in December 2023WEB‑STAT: Live Web Analytics: 1 reviews in January 2024WEB‑STAT: Live Web Analytics: 1 reviews in February 2024WEB‑STAT: Live Web Analytics: 1 reviews in March 2025WEB‑STAT: Live Web Analytics: 2 reviews in September 2025WEB‑STAT: Live Web Analytics: 1 reviews in October 2026
ImprovelyWEB‑STATCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $39.95/month
Plans
FreeFree to install
First 1,000 website visits per month are free. $2 per 1,000 additional website visits tracked each month.
FreeFree
  • · 14-day Pro preview, then Free
  • · Devices and browsers used
  • · Latest 50 visits: detailed log & map
  • · New vs. repeat visitor
  • · Traffic sources and entry pages
  • · Traffic summaries for all visits
Basic$4.95/month
  • · 6 months of aggregated report history
  • · Everything in Free, plus:
  • · Exclude your own visits
  • · Latest 100 visits: detailed log & map
  • · Traffic source and referrer reports
  • · Up to 10,000 page views/month
Plus$9.95/month
  • · 1 year of aggregated report history
  • · Bounce-rate reports
  • · Everything in Basic, plus:
  • · Latest 1,000 visits: detailed log & map
  • · Time-on-site reports
  • · Up to 100,000 page views per month
Pro$19.95/month
  • · 2 years of aggregated report history
  • · Archive details of all visits
  • · Downtime alerts
  • · Everything in Plus, plus:
  • · Label and recognize visitors
  • · Latest 2,000 visits: detailed log & map
Max$39.95/month
  • · 5 years of aggregated report history
  • · Daily aggregation for all reports
  • · Everything in Pro, plus:
  • · Latest 5,000 visits: detailed log & map
  • · Up to 500,000 page views per month
Coverage
14 of 23 features61%
19 of 23 features83%
Unique strengths
  • Lifetime value (LTV)
  • Pixel tracking
  • ROAS
  • UTM tracking
  • Cohort analysis
  • Custom dashboards
  • Custom reports
  • Data export
  • +5 more
Analytics
61%14/23
83%19/23
Customer behavior
75%6/8
88%7/8
Marketing and sales
100%6/6
50%3/6
Visuals and reports
22%2/9
100%9/9
4109onlybothonly
ImprovelyWEB‑STAT23 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Improvely5.0(1)WEB‑STAT5.0(7)
Works with also listed by another
  • Google Ads
  • Bing Ads
—
How it sells itself

Improvely helps you get the most out of your website marketing. Our dashboard shows you where your traffic is coming from and which promotions are generating sales, while protecting your pay-per-click advertising budget from click fraud.

Watch store activity as it happens. See where visitors come from, the pages they view, how long they stay, and the paths they take. Track traffic sources, campaigns, conversions, bounce rates, and locations through clear reports and maps. Filter your own visits, schedule alerts and email reports, and export or share results. Setup takes minutes: enable the theme app embed without editing code.

Key points
  • Shows you all the websites, social media channels and ads bringing you traffic.
  • Conversion tracking shows you the source of each new customer and sale.
  • Visitor profiles show you your best customers and how they found your site.
  • Click fraud alerts tell you when someone is wasting your advertising budget.
  • Observe visitors interacting with your website, live.
  • Full visitor details, including path through your site, and time on each page.
  • Beautiful, user-friendly reports. View, print, email, share or export.
Screenshots
Funnel reports help you better understand your customers
Track & Protect Your Online MarketingImprovely shows you what ad campaigns are driving your salesSee all the key metrics for your online store in our dashboard
Get actionable information about your site's usage patterns.
Follow your traffic over time.Map of all visits.Over 35 easy-to-read reports covering all aspects of site usage.

Installed with

Improvely5.0(1)WEB‑STAT5.0(7)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureImprovelyWEB‑STAT
Detected stores15as of Nov 8, 2026111(ahead)as of Nov 8, 2026
Net store change, 28 days+1estimated+12estimated
Stores added, 28 days1new and returning12(ahead)new and returning
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Arts & Entertainment, Business & IndustrialApparel & Accessories, Home & Garden, Health & Beauty
Top store countriesUnited States, Canada, GermanyUnited States, United Kingdom, Australia

Reviews

MeasureImprovelyWEB‑STAT
App Store rating5.0 ★5.0 ★
App Store reviews17(ahead)
New reviews, 28 daysNot enough data1
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureImprovelyWEB‑STAT
Free planYesYes
Lowest paid monthly planNo monthly plan listed$4.95/month
Longest free trialNot listedNot listed
Plans listed15

Listing

MeasureImprovelyWEB‑STAT
Shopify category rank#689in Analytics#258(ahead)in Analytics
Shopify App ChartsNot on this week’s charts#8 on Pricing moves in Analytics
Built for ShopifyNoNo
LaunchedSep 11, 2012Oct 2, 2018
Languages1English2French, English
DeveloperAwioWEB-STAT

FAQ

Improvely and WEB‑STAT: common questions

Which is more popular, Improvely or WEB‑STAT?
WEB‑STAT is detected on 7.4× as many Shopify stores as Improvely: 111 vs 15 as of Nov 8, 2026.
Is Improvely or WEB‑STAT cheaper?
Both list a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Improvely or WEB‑STAT?
On the Shopify App Store: Improvely 5.0 from 1 reviews and WEB‑STAT 5.0 from 7 reviews.
What features does each app list that the other doesn’t?
Improvely lists 4 the others don’t mention, such as Lifetime value (LTV), Pixel tracking, ROAS, UTM tracking. WEB‑STAT lists 9 the others don’t mention, such as Cohort analysis, Custom dashboards, Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.