Improvely vs OneClick: Google Ads Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- OneClick is detected on 7× as many Shopify stores as Improvely: 105 vs 15 as of Nov 8, 2026.
- On the Shopify App Store: Improvely 5.0 from 1 reviews and OneClick 2.0 from 13 reviews.
- Only Improvely lists a free plan.
- Improvely lists 6 features OneClick’s listing doesn’t mention, including Analytics dashboard, Funnel analysis, Historical analysis.
Head to head
- United States
- Canada
- Germany
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Complete Tracking
- · Enhanced Conversions & Order-ID dedup
- · Google Consent Mode v2 & Remarketing
- · Purchase, Checkout, Cart & Page Views
- · Unlimited orders, zero volume fees
- · Zero-paste pixel, ROAS & live support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureImprovely helps you get the most out of your website marketing. Our dashboard shows you where your traffic is coming from and which promotions are generating sales, while protecting your pay-per-click advertising budget from click fraud.
Accurate Google Ads (formerly AdWords) conversion tracking in two minutes, with no code and no copy-pasting. Sign in with Google, create your conversion actions in one click, then turn on the OneClick Google Ads Tag from the link in the app. OneClick runs in your store's Customer Events and a Theme App Embed, so it stays fast and works with Checkout Extensibility.
- Shows you all the websites, social media channels and ads bringing you traffic.
- Conversion tracking shows you the source of each new customer and sale.
- Visitor profiles show you your best customers and how they found your site.
- Click fraud alerts tell you when someone is wasting your advertising budget.
- Page View, Add to Cart, Begin Checkout, Purchase and Email Sign Up events
- Dynamic Remarketing and Enhanced Conversions are included
- Supports custom checkout. No changes are made to your theme.
- Foolproof installation. You don't have to write or copy any code.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Improvely |  OneClick |
|---|---|---|
| Detected stores | 15 | 105(ahead) |
| Net store change, 28 days | +1 | +26 |
| Stores added, 28 days | 1 | 26(ahead) |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Arts & Entertainment, Business & Industrial | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, Canada, Germany | United States, United Kingdom, India |
Reviews
| Measure | Improvely | OneClick |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 2.0 ★ |
| App Store reviews | 1 | 13(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Improvely and OneClick: common questions
- Which is more popular, Improvely or OneClick?
- OneClick is detected on 7× as many Shopify stores as Improvely: 105 vs 15 as of Nov 8, 2026.
- Is Improvely or OneClick cheaper?
- Only Improvely lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Improvely or OneClick?
- On the Shopify App Store: Improvely 5.0 from 1 reviews and OneClick 2.0 from 13 reviews.
- What features does each app list that the other doesn’t?
- Improvely lists 6 the others don’t mention, such as Analytics dashboard, Funnel analysis, Historical analysis, Pixel tracking. OneClick lists 4 the others don’t mention, such as Checkout analytics, Cohort analysis, Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.