Improvely vs Kleio Analytics

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Improvely, Oct 14, 2026 for Kleio Analytics.

The short answer

  • On the Shopify App Store: Improvely 5.0 from 1 reviews and Kleio Analytics 5.0 from 20 reviews.
  • Only Improvely lists a free plan.
  • Improvely lists 7 features Kleio Analytics’s listing doesn’t mention, including Activity tracking, Event tracking, Funnel analysis.

Head to head

Detected stores

Improvely: 15
Kleio Analytics: —

App Store reviews

Improvely: 1
Kleio Analytics: 20

Stores added, 28 days

Improvely: 1
Kleio Analytics: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Developer
Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Sep 11, 2012
Feb 19, 2025
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
2 last full month
Detected stores
15active installs
  • Terrence K. Williams Store
  • VertiMax
  • Eco Loco
  • MarketDesigns
  • Pure Life Soil Bag
+10 more
0active installs
Most common store size
11-50 products27%
—
Top countries
  • United States73%
  • Canada13%
  • Germany7%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035SepAugJunAugDecFebAprAugImprovely: 1 reviews in September 2013Improvely: 1 reviews in May 2014Improvely: 1 reviews in August 2015Kleio Analytics: 2 reviews in May 2025Kleio Analytics: 1 reviews in June 2025Kleio Analytics: 1 reviews in July 2025Kleio Analytics: 1 reviews in August 2025Kleio Analytics: 1 reviews in November 2025Kleio Analytics: 1 reviews in December 2025Kleio Analytics: 2 reviews in January 2026Kleio Analytics: 2 reviews in February 2026Kleio Analytics: 4 reviews in March 2026Kleio Analytics: 1 reviews in April 2026Kleio Analytics: 1 reviews in May 2026Kleio Analytics: 2 reviews in August 2026
ImprovelyKleio AnalyticsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
$29/month
Plans
FreeFree to install
First 1,000 website visits per month are free. $2 per 1,000 additional website visits tracked each month.
Everything$29/month
14-day free trial
  • · 14-day free trial
  • · All features
  • · Unlimited orders
  • · Unlimited revenue
  • · Unlimited users
Coverage
14 of 17 features82%
10 of 17 features59%
Unique strengths
  • Activity tracking
  • Event tracking
  • Funnel analysis
  • Marketing attribution
  • +3 more
  • Cohort analysis
  • Multi-store reports
  • Profit insights
Analytics
82%14/17
59%10/17
Customer behavior
86%6/7
57%4/7
Marketing and sales
86%6/7
43%3/7
Visuals and reports
67%2/3
100%3/3
773onlybothonly
ImprovelyKleio Analytics17 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Google Ads
  • Bing Ads
—
How it sells itself

Improvely helps you get the most out of your website marketing. Our dashboard shows you where your traffic is coming from and which promotions are generating sales, while protecting your pay-per-click advertising budget from click fraud.

Hey, Mathias here (the founder). I was frustrated by other analytics tools and found them too expensive, so I built the analytics toolbox I've always dreamed of. Track your favorite metrics in the dashboard; connect ad channels and track your acquisition; break down your P&L to find what’s eating your margin; rank products by the profit and LTV they create; monitor inventory and get help merchandising; and much more.

Key points
  • Shows you all the websites, social media channels and ads bringing you traffic.
  • Conversion tracking shows you the source of each new customer and sale.
  • Visitor profiles show you your best customers and how they found your site.
  • Click fraud alerts tell you when someone is wasting your advertising budget.
  • Dashboard: Monitor your sales, profits, and customer acquisition in real time.
  • Lifetime value analysis: Which products drive the most profits over time?
  • Margin Analysis: What's your true margins after shipping, refunds and discounts?
  • Returns Analysis: Do you have any problematic products that are often returned?
Screenshots
Funnel reports help you better understand your customers
Track & Protect Your Online MarketingImprovely shows you what ad campaigns are driving your salesSee all the key metrics for your online store in our dashboard
Monitor your margins over time
Analyze return rates across different customer segmentsAnalyze life-time value by product, variants, month, and moreTrack profit, sales, and acquisition metrics in real-time

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureImprovelyKleio Analytics
Detected stores15as of Nov 8, 2026Not published
Net store change, 28 days+1estimated0estimated
Stores added, 28 days1new and returningNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Arts & Entertainment, Business & IndustrialNot published
Top store countriesUnited States, Canada, GermanyNot published

Reviews

MeasureImprovelyKleio Analytics
App Store rating5.0 ★5.0 ★
App Store reviews120(ahead)
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureImprovelyKleio Analytics
Free planYesNot listed
Lowest paid monthly planNo monthly plan listed$29/month
Longest free trialNot listed14 days
Plans listed11

Listing

MeasureImprovelyKleio Analytics
Shopify category rank#689in Analytics#53(ahead)in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedSep 11, 2012Feb 19, 2025
Languages1English1English
DeveloperAwioKleio

FAQ

Improvely and Kleio Analytics: common questions

Is Improvely or Kleio Analytics cheaper?
Only Improvely lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Improvely or Kleio Analytics?
On the Shopify App Store: Improvely 5.0 from 1 reviews and Kleio Analytics 5.0 from 20 reviews.
What features does each app list that the other doesn’t?
Improvely lists 7 the others don’t mention, such as Activity tracking, Event tracking, Funnel analysis, Marketing attribution. Kleio Analytics lists 3 the others don’t mention, such as Cohort analysis, Multi-store reports, Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Improvely, Oct 14, 2026 for Kleio Analytics; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Improvely, Oct 14, 2026 for Kleio Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.