Improved Product Gallery vs XO Gallery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Improved Product Gallery, Nov 9, 2026 for XO Gallery.
The short answer
- Only XO Gallery lists a free plan. Paid plans start at $3.99/month for Improved Product Gallery and $5.95/month for XO Gallery.
- XO Gallery lists 12 features Improved Product Gallery’s listing doesn’t mention, including Bulk upload, Captions, Collage.
Head to head
Fastest way to get Gallery, Portfolio and Lookbook pages
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
PRO
Free
- · 12 images
- · Gallery: Grid, Masonry, Justified, Stack
Basic
- · 24 videos
- · All gallery types
- · Multiple languages
- · Unlimited galleries
- · Unlimited images
Pro
- · 800 videos
- · All basic plus:
- · Tag products/links to images (hotspot)
- · Transform product images into gallery
- · Unlimited albums
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureReplace the default product gallery on your Shopify product page and gives merchants control over how their product images are displayed. Merchants can configure desktop and mobile layouts independently including; thumbnail position and styling, image fit, carousel behaviour, zoom, arrows, dots, lightbox behaviour and much more!
XO Gallery offers a ton of great features to customize your gallery until you're satisfied. It supports modern Grid, Masonry, Stack, Justified, Carousel and Slider layouts. Not only that, but you can even customize each photo in the gallery and even modify them for desktop, laptop, mobile and tablet to suit your liking.
- Replace the default product gallery with a configurable gallery on product pages
- Map images and media to variants so shoppers see the correct visuals.
- Set separate desktop and mobile layouts, thumbnails, and navigation.
- Control thumbnail position, spacing, image fit, frames, and colours.
- Create any number of galleries with unlimited photos.
- Easy to upload and organize.
- Hotstpot/lookbook: tag products into image.
- Transform product images into a gallery.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Improved Product Gallery |  XO Gallery |
|---|---|---|
| Detected stores | Not published | 6,439 |
| Net store change, 28 days | 0 | −37 |
| Stores added, 28 days | Not enough data | 26 |
| Big-brand share | Not enough data | 12% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Arts & Entertainment |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Improved Product Gallery | XO Gallery |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 161 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Improved Product Gallery | XO Gallery |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $3.99/month(ahead) | $5.95/month |
| Longest free trial | 14 days | 7 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Improved Product Gallery | XO Gallery |
|---|---|---|
| Shopify category rank | #182 | #26(ahead) |
| Shopify App Charts | Not on this week’s charts | #4 in Image gallery |
| Built for Shopify | No | Yes |
| Launched | Apr 6, 2026 | Sep 26, 2018 |
| Languages | 1 | 1 |
| Developer | Jamtasters | Xotiny |
FAQ
Improved Product Gallery and XO Gallery: common questions
- Is Improved Product Gallery or XO Gallery cheaper?
- Only XO Gallery lists a free plan. Paid plans start at $3.99/month for Improved Product Gallery and $5.95/month for XO Gallery. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Improved Product Gallery lists 1 the others don’t mention, such as Icon position. XO Gallery lists 12 the others don’t mention, such as Bulk upload, Captions, Collage, Grid. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Improved Product Gallery, Nov 9, 2026 for XO Gallery; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Improved Product Gallery, Nov 9, 2026 for XO Gallery. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.