Importo: PDF & Invoice Import vs Lasso: AI Bulk Edit & Import
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for Importo, Oct 13, 2026 for Lasso.
The short answer
- On the Shopify App Store: Importo 5.0 from 1 reviews and Lasso 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $29/month for Importo and $29/month for Lasso.
- Importo lists 3 features Lasso’s listing doesn’t mention, including Inventory, Large file support, Products.
Head to head
Free
- · 50 products, one-time trial
- · Community support
- · One-time top-up packs from $12
- · PDF, photo, Excel and CSV imports
- · Photos become product images
- · Review and edit before importing
Basic
- · 500 products a month
- · AI descriptions and tags
- · Currency conversion
- · Email support
- · PDF, photo, Excel and CSV imports
Pro
- · 2,000 products a month
- · 4× the Basic monthly allowance
- · AI descriptions and tags
- · Currency conversion
- · PDF, photo, Excel and CSV imports
- · Priority email support
Free
- · AI chat and CSV import
- · Up to 50 items per import
- · Up to 500 products
Pro
- · Up to 25,000 products
- · Up to 5,000 items per import
Studio
- · Up to 15,000 items per import
- · Up to 50,000 products
Business
- · Unlimited items per import
- · Unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureImporto reads the files your suppliers send and turns them into Shopify products. Drop in a PDF invoice or order sheet, an Excel or CSV price list, or photos of your stock. Importo pulls out titles, SKUs, prices, costs, variants and quantities. Check and edit everything, then create the products as drafts in one click, with stock and photos attached. The free plan includes PDFs and photos.
Bulk edit Shopify products, prices, tags, metafields, variants, customers, and orders — in plain English, or any CSV/Excel file. Every change previews as a before-and-after diff. One-click undo on every operation. Smart CSV import auto-maps columns and supports row commands (NEW / MERGE / UPDATE / DELETE / REPLACE / IGNORE). Lasso replaces spreadsheets with chat.
- Import products from CSV, Excel, PDF, and image files directly into your store
- Automatically generate product SEO optimised descriptions and tags using AI
- Review, edit, and organise product details before importing
- Bulk product creation
- AI chat: manage products with natural language commands
- Smart CSV import with AI column mapping and Matrixify support
- Review changes before applying with visual before/after diffs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Importo |  Lasso |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Importo | Lasso |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Importo and Lasso: common questions
- Is Importo or Lasso cheaper?
- Both list a free plan. Paid plans start at $29/month for Importo and $29/month for Lasso. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Importo or Lasso?
- On the Shopify App Store: Importo 5.0 from 1 reviews and Lasso 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Importo lists 3 the others don’t mention, such as Inventory, Large file support, Products. Lasso lists 2 the others don’t mention, such as Bulk export, Bulk updates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for Importo, Oct 13, 2026 for Lasso; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for Importo, Oct 13, 2026 for Lasso. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.