Importo: PDF & Invoice Import vs Importrr: Catalog Importer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for Importo, Oct 13, 2026 for Importrr.
The short answer
- Both list a free plan. Paid plans start at $29/month for Importo and $10/month for Importrr.
- Importo lists 4 features Importrr’s listing doesn’t mention, including Bulk import, CSV, Inventory.
Head to head
Free
- · 50 products, one-time trial
- · Community support
- · One-time top-up packs from $12
- · PDF, photo, Excel and CSV imports
- · Photos become product images
- · Review and edit before importing
Basic
- · 500 products a month
- · AI descriptions and tags
- · Currency conversion
- · Email support
- · PDF, photo, Excel and CSV imports
Pro
- · 2,000 products a month
- · 4× the Basic monthly allowance
- · AI descriptions and tags
- · Currency conversion
- · PDF, photo, Excel and CSV imports
- · Priority email support
Free
- · History, retry and undo on every import
- · Import up to 10 products in total
- · Pricing rules, markup and conversion
- · Tags, vendor and inventory defaults
Growth
- · 100 SEO-optimised AI descriptions
- · Bulk update Phone number in descriptions
- · Everything in Free
- · Unlimited product imports
Pro
- · 1000 SEO-optimised AI descriptions
- · Everything in Growth
- · Everything the app does, at its highest
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureImporto reads the files your suppliers send and turns them into Shopify products. Drop in a PDF invoice or order sheet, an Excel or CSV price list, or photos of your stock. Importo pulls out titles, SKUs, prices, costs, variants and quantities. Check and edit everything, then create the products as drafts in one click, with stock and photos attached. The free plan includes PDFs and photos.
Paste a link to a product or collection from a supplier, a brand you resell, or a store of your own. Importrr reads it, converts the prices into your currency, applies your markup, and creates the products in your store. Descriptions arrive cleaned up: the supplier's phone number replaced with yours, their links removed.
- Import products from CSV, Excel, PDF, and image files directly into your store
- Automatically generate product SEO optimised descriptions and tags using AI
- Review, edit, and organise product details before importing
- Bulk product creation
- Import a product or a whole collection from one pasted link
- Prices converted into your currency, with your markup rule to all imports
- AI writes SEO optimized descriptions of products in your brand voice.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Importo |  Importrr |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Importo | Importrr |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Importo and Importrr: common questions
- Is Importo or Importrr cheaper?
- Both list a free plan. Paid plans start at $29/month for Importo and $10/month for Importrr. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Importo lists 4 the others don’t mention, such as Bulk import, CSV, Inventory, Large file support. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for Importo, Oct 13, 2026 for Importrr; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for Importo, Oct 13, 2026 for Importrr. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.