Importino ‑ Product Importer vs Sovba: HighTicket Importer

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Importino, Nov 13, 2026 for Sovba.

The short answer

  • Only Importino lists a free plan. Paid plans start at $7.99/month for Importino and $19/month for Sovba.
  • Sovba lists 2 features Importino’s listing doesn’t mention, including Metafields, Products.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Store data importer
  • Store data importer
Languages
  • English
  • Swedish
  • English
Launched
Nov 5, 2026
Nov 12, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $29.99/month
From $19 to $69/month
Plans
FreeFree
  • · 5 imports to try the app
  • · Images, variants & SKUs
  • · Optional boost packs from $19
  • · Single & bulk import
Start$7.99/month
  • · 100 imports per month
  • · Bulk import from categories
  • · Currency conversion
  • · Price monitoring
Growth$14.99/month
  • · 400 imports per month
  • · Collections & tags
  • · Everything in Start
  • · SEO texts on import
Pro$29.99/month
  • · 1,500 imports per month
  • · Agency: 6,000/mo for $59.99
  • · Everything in Growth
  • · Priority support
Starter$19/month
7-day free trial
  • · 100 products monitored weekly
  • · 25 product imports per month
  • · 5 imports during the 7-day free trial
  • · Required components on product pages
  • · Variants, prices, documents, videos
Growth$39/month
7-day free trial
  • · 5 imports during the 7-day free trial
  • · 500 products monitored weekly
  • · 75 product imports per month
  • · Everything in Starter
Pro$69/month
7-day free trial
  • · 150 product imports per month
  • · 2,000 products monitored weekly
  • · 5 imports during the 7-day free trial
  • · Everything in Starter
Coverage
1 of 3 features33%
3 of 3 features100%
Unique strengths
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  • Metafields
  • Products
Store data importer
33%1/3
100%3/3
Data migration
33%1/3
100%3/3
012onlybothonly
ImportinoSovba3 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Stop copying product data by hand. Paste a link to a product or category page from your supplier and Importino creates a ready-to-sell draft in your store: title, description, every image, all variants with SKUs, and your price after markup and rounding. Import whole categories at once, convert currencies automatically, add tags and collections, and get short SEO texts.

Paste the link of a product page from your supplier's website, or a list of links. The app copies it as the supplier shows it: tabs, tables, documents, videos, photos, and every variant with its own price and SKU. Parts a product needs to work appear after the price with Add to cart. You review everything before it is sent as a draft.

Key points
  • Import any product from a link: images, variants, SKUs, prices and description
  • Bulk import up to 100 products at once, or a whole supplier category page
  • Markup and .99 rounding rules with automatic currency conversion
  • Price monitoring shows when supplier prices change, update in one click
  • Copies tabs, tables, documents and videos as your supplier shows them
  • Keeps every variant with its own price and SKU, never changed
  • Shows required parts with Add to cart after the price
  • Writes the title, SEO texts and an FAQ from the supplier's facts
Screenshots
Add collections, product type, tags and vendor on every import
Set markup, .99 price rounding and compare-at prices onceMy products list with source price monitoring for every importDashboard with imports, time saved, milestones and new products
Supplier tabs under the product, with a video tab
Imported product review: title, variants with prices, tabsNew import page with several supplier links pastedSettings page: product page display options

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureImportinoSovba
Detected storesNot publishedNot published
Net store change, 28 days00
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureImportinoSovba
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureImportinoSovba
Free planYesNot listed
Lowest paid monthly plan$7.99/month(ahead)$19/month
Longest free trialNot listed7 days
Plans listed43

Listing

MeasureImportinoSovba
Shopify category rankNot enough dataNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedNov 5, 2026Nov 12, 2026
Languages2English, Swedish1English
DeveloperUNMATCHED SCALING LLCSovba

FAQ

Importino and Sovba: common questions

Is Importino or Sovba cheaper?
Only Importino lists a free plan. Paid plans start at $7.99/month for Importino and $19/month for Sovba. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Sovba lists 2 the others don’t mention, such as Metafields, Products. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Importino, Nov 13, 2026 for Sovba; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Importino, Nov 13, 2026 for Sovba. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.