idealo Connect vs Mastersel Import
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for idealo Connect, Apr 14, 2026 for Mastersel Import.
The short answer
- idealo Connect lists 20 features Mastersel Import’s listing doesn’t mention, including Attribute filtering, Attribute mapping, Bulk editing.
Head to head
Exclusive product listings - price comparison, direct purchase
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter - 10€
- · Auto data update every 120 min
- · Custom shipping settings
- · Flexible product filters
- · Listing on idealo DE/AT/UK/ES/IT/FR
- · Predefined idealo meta field mapping
- · Up to 100 variants
Standard - 20€
- · Auto data update every 60 min
- · Custom shipping settings
- · Customised product data mapping
- · Flexible product filters
- · Listing on idealo DE/AT/UK/ES/IT/FR
- · Up to 1,000 variants
Premium - 30€
- · Auto data update every 30 min
- · Custom shipping settings
- · Customised product data mapping
- · Flexible product filters
- · Listing on idealo DE/AT/UK/ES/IT/FR
- · Unlimited variants
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureReach millions of customers ready to buy on idealo and optimise your product data without manual CSV effort. Create your idealo product feed automatically from Shopify and flexibly connect product, variant and meta fields with idealo fields. Improve data quality, increase reach and measure results with automatic UTM parameters. Perfect for growing retailers and international expansion.
Mastersel connects your Shopify store to the Mastersel Import System for product feed preparation and product export. After installing the app, Mastersel imports your Shopify product catalog (including products, variants, images, inventory, and product options) into your Mastersel dashboard.
- List your products individually & automatically on idealo
- Expand your customer base - increase your visibility
- Add or edit product information specifically for idealo via meta fields
- Track your success directly via automatic UTM parameters
- Import Shopify products into Mastersel
- Map categories and product parameters
- Manual and scheduled catalog sync
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  idealo Connect |  Mastersel Import |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | idealo Connect | Mastersel Import |
|---|---|---|
| App Store rating | 3.5 ★ | Not published |
| App Store reviews | 54 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | idealo Connect | Mastersel Import |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $12/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | idealo Connect | Mastersel Import |
|---|---|---|
| Shopify category rank | #51 | #116 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 3, 2020 | Apr 14, 2026 |
| Languages | 4 | 1 |
| Developer | Eshop Guide | UAB Mastersel |
FAQ
idealo Connect and Mastersel Import: common questions
- What features does each app list that the other doesn’t?
- idealo Connect lists 20 the others don’t mention, such as Attribute filtering, Attribute mapping, Bulk editing, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for idealo Connect, Apr 14, 2026 for Mastersel Import; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for idealo Connect, Apr 14, 2026 for Mastersel Import. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.