Often Bought Together IC vs Magic Upsell & Cross Sell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Often Bought Together IC, Nov 10, 2026 for Magic Upsell & Cross Sell.
The short answer
- On the Shopify App Store: Often Bought Together IC 5.0 from 12 reviews and Magic Upsell & Cross Sell 4.6 from 19 reviews.
- Only Often Bought Together IC lists a free plan.
- Magic Upsell & Cross Sell lists 6 features Often Bought Together IC’s listing doesn’t mention, including Custom CSS, Custom rules, Flat discounts.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Development Store
- · Easy manual + smart auto picks
- · For Development Store only
- · Four types of Discount to FBT
- · Multi-currency support
- · Priority support & help to customize
Starter
- · Easy manual + smart auto picks
- · Four types of Discount to FBT
- · Multi-currency support
- · Plan: Sales of up to 100 orders
- · Priority support & help to customize
PROFESSIONAL
- · Easy manual + smart auto picks
- · Four types of Discount to FBT
- · Multi-currency support
- · Plan: 100 to 5000 order store sales.
- · Priority support & help to customize
ENTERPRISE
- · Easy manual + smart auto picks
- · Four types of Discount to FBT
- · Multi-currency support
- · Plan: Stores, sales over 5000 orders.
- · Priority support & help to customize
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOften Bought Together boosts sales by recommending products frequently bought together with the selected item. Use flexible manual product selection to choose the perfect product combinations, create attractive bundles, and offer deals. Encourage customers to add more items to their cart and increase average order value (AOV).
Boost your AOV with Magic Upsell, the smart cross sell & upsell bundles. Show personalized product bundles, FBT suggestions, and AI-driven related items on product pages, cart drawers, and post-purchase. Use one-click upsell add-ons, complementary product popups, and dynamic cart drawer cross-sells. Fully customizable design, no code required, mobile-ready, and seamlessly integrates with your theme.
- User friendly Manually Product selector,Query Builder & automatic algorithm
- Four types of Automatic Discount(Percentage, Fixed amount, Cheapest item for FBT
- Exclude Products & Hide FBT in Product pages & many advance customization
- Fully customization & 24 hour support
- One-click cross-sell product add-ons.
- AI-driven product recommendations to boost sales.
- Fully customizable design that matches your store's branding.
- No coding skills required - install and start selling more immediately.








All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Often Bought Together IC | Magic Upsell & Cross Sell |
|---|---|---|
| Detected stores | Not published | 177 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Pakistan, India |
Reviews
| Measure | Often Bought Together IC | Magic Upsell & Cross Sell |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.6 ★ |
| App Store reviews | 12 | 19(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Often Bought Together IC | Magic Upsell & Cross Sell |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $4.99/month | No monthly plan listed |
| Longest free trial | 15 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | Often Bought Together IC | Magic Upsell & Cross Sell |
|---|---|---|
| Shopify category rank | #231 | #285 |
| Shopify App Charts | Not on this week’s charts | #84 on Rookies in Class of 2025 |
| Built for Shopify | No | No |
| Launched | Mar 13, 2020 | Mar 17, 2025 |
| Languages | 1 | 1 |
| Developer | ITcoders | Uptek |
FAQ
Often Bought Together IC and Magic Upsell & Cross Sell: common questions
- Is Often Bought Together IC or Magic Upsell & Cross Sell cheaper?
- Only Often Bought Together IC lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Often Bought Together IC or Magic Upsell & Cross Sell?
- On the Shopify App Store: Often Bought Together IC 5.0 from 12 reviews and Magic Upsell & Cross Sell 4.6 from 19 reviews.
- What features does each app list that the other doesn’t?
- Often Bought Together IC lists 4 the others don’t mention, such as Custom bundles, Discounts, Free shipping, Frequently bought together. Magic Upsell & Cross Sell lists 6 the others don’t mention, such as Custom CSS, Custom rules, Flat discounts, One-click add-ons. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Often Bought Together IC, Nov 10, 2026 for Magic Upsell & Cross Sell; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Often Bought Together IC, Nov 10, 2026 for Magic Upsell & Cross Sell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.















