IaOrana AI Assistant vs Morvo: AI Personal Shopper
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for IaOrana AI Assistant, Nov 9, 2026 for Morvo.
The short answer
Head to head
- United Kingdom
Performance Plan
- · In-chat add to cart buttons
- · Install free - pay only for results
- · No setup fees or contracts
- · Pay only 2.5% on AI-driven sales
- · Real-time analytics & ROI dashboard
- · Smart product recommendations
Starter
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Growth
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Pro
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Scale
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureIaOrana AI Assistant engages your visitors with intelligent conversations that guide them to perfect products. The AI learns your catalog and provides personalized recommendations that build trust and drive sales. Track which conversations lead to purchases with detailed analytics showing conversation insights, customer satisfaction, and revenue attribution.
Morvo adds an AI personal shopper to your store that gives every customer a one-to-one shopping experience. Shoppers ask for what they want the way they would ask a person, and Morvo finds it, suggests what goes with it and adds it to the basket, which grows revenue and average order value. It learns your catalogue, guides and policies, and follows your tone and rules.
- 24/7 AI assistant that understands customer needs and recommends products
- Converses naturally in 50+ languages to serve your global customers
- Works with any product catalog - fashion, food, electronics, and more
- Beautiful chat widget that seamlessly integrates with your store design
- Shoppers describe what they want in their own words and Morvo finds it.
- Understands the customers intent and guides them to an answer.
- The customer data and relationship stays with you.
- Built for any store, in any sector — fashion, beauty, health, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  IaOrana AI Assistant |  Morvo |
|---|---|---|
| Detected stores | Not published | 3 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Toys & Games |
| Top store countries | Not published | United Kingdom |
Reviews
| Measure | IaOrana AI Assistant | Morvo |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | IaOrana AI Assistant | Morvo |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $200/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | 1 | 4 |
Listing
| Measure | IaOrana AI Assistant | Morvo |
|---|---|---|
| Shopify category rank | Not enough data | #44 |
| Shopify App Charts | Not on this week’s charts | #9 in Search and navigation - Other |
| Built for Shopify | No | No |
| Launched | Jul 18, 2025 | Jul 16, 2026 |
| Languages | 1 | 1 |
| Developer | IaOrana LLC | Morvo |
FAQ
IaOrana AI Assistant and Morvo: common questions
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for IaOrana AI Assistant, Nov 9, 2026 for Morvo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for IaOrana AI Assistant, Nov 9, 2026 for Morvo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.