HueMetrics vs Portfolytics ‑ Collection data

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Only HueMetrics lists a free plan. Paid plans start at $29/month for HueMetrics and $3/month for Portfolytics.
  • HueMetrics lists 5 features Portfolytics’s listing doesn’t mention, including Benchmarking, Forecasting, Heatmaps.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Jun 1, 2026
Feb 3, 2025
Built for Shopify
Not badged
Not badged
Reviews per month
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Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $29/month
From $3 to $29/month
Plans
Free PlanFree
  • · Catalog color distribution
  • · Catalog scan with auto color detection
  • · Color Revenue Rankings
  • · Instant color audit and diversity score
  • · Revenue Trend Lines
  • · Revenue comparison with last month
Pro Plan$29/month
  • · Color Affinities
  • · Color × product type heat map
  • · Industry Benchmarks (Coming Soon)
  • · Momentum Map
  • · One-click collection & discount creation
  • · Returns by color and discount dependence
Shopify Basic$3/month
14-day free trial
  • · Absolutely no setup needed
  • · Automatic product hierarchy
  • · Built-in no-setup visual dashboards
  • · Collection & category analytics
  • · Customer support + free onboarding
  • · Detailed product sales info per category
Shopify Grow$9/month
14-day free trial
  • · Absolutely no setup needed
  • · Automatic product hierarchy
  • · Built-in no-setup visual dashboards
  • · Collection & category analytics
  • · Customer support + free onboarding
  • · Detailed product sales info per category
Shopify Advanced$19/month
14-day free trial
  • · Absolutely no setup needed
  • · Automatic product hierarchy
  • · Built-in no-setup visual dashboards
  • · Collection & category analytics
  • · Customer support + free onboarding
  • · Detailed product sales info per category
Shopify Plus$29/month
14-day free trial
  • · Absolutely no setup needed
  • · Automatic product hierarchy
  • · Built-in no-setup visual dashboards
  • · Collection & category analytics
  • · Customer support + premium onboarding
  • · Detailed product sales info per category
Coverage
8 of 10 features80%
5 of 10 features50%
Unique strengths
  • Benchmarking
  • Forecasting
  • Heatmaps
  • Notifications
  • +1 more
  • Custom dashboards
  • Profit insights
Analytics
80%8/10
50%5/10
Marketing and sales
50%1/2
100%2/2
Visuals and reports
88%7/8
38%3/8
532onlybothonly
HueMetricsPortfolytics10 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

See which colors make you money. HueMetrics ranks every color in your store by the revenue it brings in, shows which colors are slowing down and deserve a markdown, and which pairs sell together. Fix a wrong color with one click. Turn a winner into a collection or a laggard into a discount without leaving Shopify, and approve the products before anything goes live.

Imagine if you could instantly see which collections sell and which don't. Promote the ones that do well and increase ROAS and CRV. Automatic product hierarchy helps spotting winners and underperformers. Move between main and subcategories with a single click, spot opportunities and increase profits. Get analytics previously available only to the biggest stores. Built to save you time and make analytics simple.

Key points
  • Revenue analysis by color
  • Industry benchmarks
  • At-risk colors/product detection
  • Color affinity: Discover which color pairs customers tend to buy together
  • Number of collections and products. How many of them had sales
  • For every collection or category: unique product count, sales and more
  • Category sales match the store product sales. No overlaps
  • Product hierarchy automatically mirrored from main menu
Screenshots
Seasonal color patterns
Revenue trend linesColor Revenue RankingColor Affinities
Hierarchy Start Page
Product Categorised HierarchySecond Level HierarchySingle Level Hierarchy

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureHueMetricsPortfolytics
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureHueMetricsPortfolytics
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureHueMetricsPortfolytics
Free planYesNot listed
Lowest paid monthly plan$29/month$3/month(ahead)
Longest free trialNot listed14 days
Plans listed24

Listing

MeasureHueMetricsPortfolytics
Shopify category rank#1507in Analytics#1186(ahead)in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 1, 2026Feb 3, 2025
Languages1English1English
DeveloperHueMetricsVille Laukkanen

FAQ

HueMetrics and Portfolytics: common questions

Is HueMetrics or Portfolytics cheaper?
Only HueMetrics lists a free plan. Paid plans start at $29/month for HueMetrics and $3/month for Portfolytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
HueMetrics lists 5 the others don’t mention, such as Benchmarking, Forecasting, Heatmaps, Notifications. Portfolytics lists 2 the others don’t mention, such as Custom dashboards, Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.