HubSpot vs Snowplow Event Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for HubSpot, Feb 19, 2026 for Snowplow Event Tracker.
The short answer
- On the Shopify App Store: HubSpot 1.0 from 12 reviews and Snowplow Event Tracker 5.0 from 3 reviews.
- Only HubSpot lists a free plan.
- Snowplow Event Tracker lists 8 features HubSpot’s listing doesn’t mention, including Checkout analytics, Data export, Lifetime value (LTV).
Head to head
Track the complete customer journey events with Snowplow.
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Starter
Professional
Enterprise
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect your Shopify store with the HubSpot Smart CRM, marketing automation, and customer engagement tools to streamline your business. Automatically sync your Shopify customers, products, and orders into HubSpot to gain valuable insights, build targeted campaigns, and keep all your customer data in one place.
This application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data.
- Sync and Segment
- Personalize and Automate
- Collect data and report
- Track storefront and webhook orders, carts and checkouts
- Configure Snowplow JS tracker options
- Configure orders, carts and checkout webhooks with 1-click
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  HubSpot |  Snowplow Event Tracker |
|---|---|---|
| Detected stores | 7,532 | Not published |
| Net store change, 28 days | +36 | 0 |
| Stores added, 28 days | 36 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | HubSpot | Snowplow Event Tracker |
|---|---|---|
| App Store rating | 1.0 ★ | 5.0 ★(ahead) |
| App Store reviews | 12(ahead) | 3 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | HubSpot | Snowplow Event Tracker |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | HubSpot | Snowplow Event Tracker |
|---|---|---|
| Shopify category rank | #67(ahead) | #504 |
| Shopify App Charts | #93 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 10, 2023 | Dec 11, 2020 |
| Languages | 1 | 1 |
| Developer | Hubspot (Data Sync) | SnowcatCloud Inc. |
FAQ
HubSpot and Snowplow Event Tracker: common questions
- Is HubSpot or Snowplow Event Tracker cheaper?
- Only HubSpot lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, HubSpot or Snowplow Event Tracker?
- On the Shopify App Store: HubSpot 1.0 from 12 reviews and Snowplow Event Tracker 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- HubSpot lists 4 the others don’t mention, such as AI insights, Analytics dashboard, Page views, Segmentation. Snowplow Event Tracker lists 8 the others don’t mention, such as Checkout analytics, Data export, Lifetime value (LTV), Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for HubSpot, Feb 19, 2026 for Snowplow Event Tracker; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for HubSpot, Feb 19, 2026 for Snowplow Event Tracker. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.