HubSpot vs RudderStack
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for HubSpot, Apr 8, 2026 for RudderStack.
The short answer
- On the Shopify App Store: HubSpot 1.0 from 12 reviews and RudderStack 4.3 from 3 reviews.
- Only HubSpot lists a free plan.
- HubSpot lists 10 features RudderStack’s listing doesn’t mention, including Abandoned cart, Activity tracking, AI insights.
Head to head
All your customer data pipelines in one platform
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Starter
Professional
Enterprise
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect your Shopify store with the HubSpot Smart CRM, marketing automation, and customer engagement tools to streamline your business. Automatically sync your Shopify customers, products, and orders into HubSpot to gain valuable insights, build targeted campaigns, and keep all your customer data in one place.
Connect your Shopify store with RudderStack. Track e-commerce event data like product purchased, product viewed, and more from Shopify and send it to your preferred tooling platforms via RudderStack. Track near real-time events via the Shopify store and backend to capture customer touchpoints related to your users' activities in Shopify.
- Sync and Segment
- Personalize and Automate
- Collect data and report
- Sync event data to 200+ destinations in near real-time from your store.
- Bring every user touch point seamlessly to your warehouse for richer analysis.
- Control all your customer data with our privacy-focused offerings.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  HubSpot |  RudderStack |
|---|---|---|
| Detected stores | 7,532 | Not published |
| Net store change, 28 days | +36 | 0 |
| Stores added, 28 days | 36 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | HubSpot | RudderStack |
|---|---|---|
| App Store rating | 1.0 ★ | 4.3 ★(ahead) |
| App Store reviews | 12(ahead) | 3 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | HubSpot | RudderStack |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | HubSpot | RudderStack |
|---|---|---|
| Shopify category rank | #67 | Not enough data |
| Shopify App Charts | #93 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 10, 2023 | Feb 21, 2022 |
| Languages | 1 | 1 |
| Developer | Hubspot (Data Sync) | RudderStack Inc. |
FAQ
HubSpot and RudderStack: common questions
- Is HubSpot or RudderStack cheaper?
- Only HubSpot lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, HubSpot or RudderStack?
- On the Shopify App Store: HubSpot 1.0 from 12 reviews and RudderStack 4.3 from 3 reviews.
- What features does each app list that the other doesn’t?
- HubSpot lists 10 the others don’t mention, such as Abandoned cart, Activity tracking, AI insights, Analytics dashboard. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for HubSpot, Apr 8, 2026 for RudderStack; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for HubSpot, Apr 8, 2026 for RudderStack. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.