HubSpot vs Pixel Theory Data Hub
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for HubSpot, May 29, 2026 for Pixel Theory Data Hub.
The short answer
- Only HubSpot lists a free plan.
- Pixel Theory Data Hub lists 7 features HubSpot’s listing doesn’t mention, including Cohort analysis, Historical analysis, Lifetime value (LTV).
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Starter
Professional
Enterprise
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect your Shopify store with the HubSpot Smart CRM, marketing automation, and customer engagement tools to streamline your business. Automatically sync your Shopify customers, products, and orders into HubSpot to gain valuable insights, build targeted campaigns, and keep all your customer data in one place.
Pixel Theory Data Hub connects a merchant-authorized Shopify store to a Pixel Theory-managed analytics workspace. It syncs order, product, refund, revenue, cohort, and LTV data so merchants can review store performance in one reporting environment.
- Sync and Segment
- Personalize and Automate
- Collect data and report
- Sync order, revenue, refund, discount, tax, and shipping data.
- Track product, variant, SKU, quantity, and line-item performance.
- Support cohort and LTV reporting with customer-level metrics.
- Connect each store to a Pixel Theory-managed analytics workspace.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  HubSpot |  Pixel Theory Data Hub |
|---|---|---|
| Detected stores | 7,588 | Not published |
| Net store change, 28 days | +36 | 0 |
| Stores added, 28 days | 36 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | HubSpot | Pixel Theory Data Hub |
|---|---|---|
| App Store rating | 1.0 ★ | Not published |
| App Store reviews | 12 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | HubSpot | Pixel Theory Data Hub |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | HubSpot | Pixel Theory Data Hub |
|---|---|---|
| Shopify category rank | #67(ahead) | #770 |
| Shopify App Charts | #92 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 10, 2023 | May 29, 2026 |
| Languages | 1 | 1 |
| Developer | Hubspot (Data Sync) | Pixel Theory |
FAQ
HubSpot and Pixel Theory Data Hub: common questions
- Is HubSpot or Pixel Theory Data Hub cheaper?
- Only HubSpot lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- HubSpot lists 4 the others don’t mention, such as Abandoned cart, AI insights, Custom reports, Page views. Pixel Theory Data Hub lists 7 the others don’t mention, such as Cohort analysis, Historical analysis, Lifetime value (LTV), Loyalty analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for HubSpot, May 29, 2026 for Pixel Theory Data Hub; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for HubSpot, May 29, 2026 for Pixel Theory Data Hub. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.