HoverX ‑ AI videos on hover vs InstaVid: Autoplay videos
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for HoverX, Nov 9, 2026 for InstaVid.
The short answer
- Only HoverX lists a free plan. Paid plans start at $9/month for HoverX and $7.99/month for InstaVid.
Head to head
- United States
- Australia
- New Zealand
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever
Growth
Starter
Auto-play plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHoverX helps merchants optimise engagement and conversions by turning static product images into AI-powered videos and visuals that autoplay on hover. These dynamic assets are displayed across the homepage, collection (CLP), and product detail pages (PDP) without affecting site speed.
Video sells. But only if customers watch it. Don't leave it up to them to hit play. Autoplay every video in your store, even on product pages. 0 setup required to see the revenue benefit of auto-playing video. Video on landing pages improves conversion. Sites that use video have a much higher conversion rate. Companies who use video expand faster. But you already knew that. That's why you made great videos.
- Add autoplay or tap-to-play videos directly on product cards
- Create AI powered images and videos
- Zero impact on site speed
- Auto-play every video on product pages
- Auto-play every video on landing pages
- Auto-play directly uploaded and YouTube videos
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  HoverX |  InstaVid |
|---|---|---|
| Detected stores | Not published | 37 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Arts & Entertainment |
| Top store countries | Not published | United States, Australia, New Zealand |
Reviews
| Measure | HoverX | InstaVid |
|---|---|---|
| App Store rating | Not published | 2.2 ★ |
| App Store reviews | Not published | 12 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
HoverX and InstaVid: common questions
- Is HoverX or InstaVid cheaper?
- Only HoverX lists a free plan. Paid plans start at $9/month for HoverX and $7.99/month for InstaVid. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for HoverX, Nov 9, 2026 for InstaVid; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for HoverX, Nov 9, 2026 for InstaVid. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.