Holio Shipping vs OptimalShip Rates

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Holio Shipping, Oct 13, 2026 for OptimalShip Rates.

The short answer

  • Holio Shipping lists 10 features OptimalShip Rates’s listing doesn’t mention, including Carrier-based, Custom rules, Delivery time.

Head to head

Detected stores

Holio Shipping: 2
OptimalShip Rates: —

App Store reviews

Holio Shipping: 4
OptimalShip Rates: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Shipping rates
  • Shipping rates
Languages
  • English
  • English
Launched
Sep 1, 2025
Aug 16, 2022
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
2active installs
  • Me & My Cousin
+1 more
0active installs
Most common store size
1,001-5,000 products50%
—
Top countries
  • Norway100%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012SepOctJunHolio Shipping: 2 reviews in September 2025Holio Shipping: 1 reviews in October 2025Holio Shipping: 1 reviews in June 2026
Holio ShippingOptimalShip RatesCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $39 to $119/month
—
Plans
Core$39/month
7-day free trial$0.07 for processing order with Holio Shipping
  • · 0,07 USD Per transaction
  • · 1 Location
  • · 1 Printer
  • · Calculated rates
Plus$59/month
7-day free trial$0.05 for processing order with Holio Shipping
  • · 0,05 USD Per transaction
  • · 5 Locations
  • · 5 Printers
  • · Calculated rates
Pro$119/month
$0.05 for processing order with Holio Shipping
  • · 0,05 USD Per transaction
  • · 10 Locations
  • · 10 Printers
  • · Calculated rates
  • · Holio Return Portal
  • · Shopify Plus Checkout Extension
FreeFree to install
OptimalShip collects a commission from shipments shipped via OptimalShip. A free OptimalShip account is required.
Coverage
10 of 10 features100%
0 of 10 features0%
Unique strengths
  • Carrier-based
  • Custom rules
  • Delivery time
  • Flat fee
  • +6 more
—
Shipping rates
100%10/10
0%0/10
Customization
100%5/5
0%0/5
Rate calculation
100%5/5
0%0/5
1000onlybothonly
Holio ShippingOptimalShip Rates10 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • OptimalShip
How it sells itself

Holio Shipping & Returns for Shopify simplifies your logistics with real-time shipping rates, automated label printing, and an integrated return solution. Show accurate delivery costs at checkout, apply custom markups or flat rates, and manage fulfillment directly in Shopify. Reduce manual work, streamline your workflow, and provide a seamless shopping and return experience that keeps customers coming back.

OptimalShip is a United States logistics company that offers drastically reduced shipping rates on all shipment types, from small parcel to LTL or freight, OptimalShip Rates has your Shopify store covered. You can confidently ship internationally knowing that no matter what, we can get it anywhere around the globe.

Key points
  • Real-time shipping rates at checkout
  • Flexible rate display with markups or flat rates
  • Print shipping labels directly from your store
  • Reduced International Shipping Rates for your Store!
  • Dedicated OptimalShip Support Team skilled in international shipments.
  • Simple setup that allows you to start shipping with cheaper rates in minutes!
Screenshots
Use your customers favorite carriers and services
Easy to set up and highly customizable shipping optionsCustomize your shipping ratesEasy setup
Checkout showing OptimalShip Rates discounted shipping price.
Checkout showing OptimalShip Rates discounted shipping price.Connecting your Shopify store to your OptimalShip account.The OptimalShip Rates settings page in the Shopify dashboard.

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureHolio ShippingOptimalShip Rates
Detected stores2as of Nov 8, 2026Not published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & AccessoriesNot published
Top store countriesNorwayNot published

Reviews

MeasureHolio ShippingOptimalShip Rates
App Store rating5.0 ★Not published
App Store reviews4Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureHolio ShippingOptimalShip Rates
Free planNot listedNot listed
Lowest paid monthly plan$39/monthNo monthly plan listed
Longest free trial7 daysNot listed
Plans listed31

Listing

MeasureHolio ShippingOptimalShip Rates
Shopify category rank#78(ahead)in Shipping rates#456in Shipping rates
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedSep 1, 2025Aug 16, 2022
Languages1English1English
DeveloperHolio ASOptimal Ship

FAQ

Holio Shipping and OptimalShip Rates: common questions

What features does each app list that the other doesn’t?
Holio Shipping lists 10 the others don’t mention, such as Carrier-based, Custom rules, Delivery time, Flat fee. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Holio Shipping, Oct 13, 2026 for OptimalShip Rates; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Holio Shipping, Oct 13, 2026 for OptimalShip Rates. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.