Hitsteps Web Analytics vs UTM Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Hitsteps Web Analytics, Oct 15, 2026 for UTM Analytics.
The short answer
- Both list a free plan. Paid plans start at $4.99/month for Hitsteps Web Analytics and $5/month for UTM Analytics.
Head to head
Analytics. Engage. Convert.
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Below 2k pageviews per month
- · Email Reports
- · Page Speed Meter
- · Visitor Profile and Filter
- · Web Analytics Live Dashboard
Starter Plan
- · All from Free web analytics plan
- · Below 10k pageviews per month
- · Live Chat with Visitors
- · Triggers
Growth Plan
- · All from Starter web analytics plan
- · Below 50k pageviews per month
- · Heatmap
- · More Triggers
Pro Plan
- · All from Basic web analytics plan
- · Below 500k pageviews per month
- · More Heatmap capacity
- · More Triggers
- · Uptime Monitoring
Free Plan
- · Date Range filter
- · Graphs & Statistics
- · UTM link generator tool
- · UTM tracking
- · Up to 30 orders/month
Unlimited Scaling
- · Date Range filter
- · Graphs & Statistics
- · Super Reactive Support
- · UTM link generator tool
- · UTM tracking
- · Unlimited orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFollow live visitors, page paths and traffic sources in one workspace. Use click heatmaps to see which storefront elements attract attention. Review product, cart and checkout activity, then connect supported orders to recorded visitor journeys and sources. Commerce needs Pro or higher, or an eligible full-product trial, plus Shopify order access. Collection starts after setup; earlier orders are not imported.
UTM Analytics gathers all your Shopify order UTMs and creates beautiful dashboards out of them. Charts make it more comprehensible for you to understand things like finding the campaign source of your orders with more granular details. It also overcomes the restriction applied by the IOS 14 release to make analytics tracking in real time and more accurate.
- Analytics about who is coming in and who is going out and know more about them.
- Just like a real shop, you can start a chat and live support with your visitors.
- Easily identify which products are viewed one after another and added to cart.
- Real time insights UTM conversions.
- Beautiful charts and statistics based on orders.
- Tool for UTM link generation.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Hitsteps Web Analytics |  UTM Analytics |
|---|---|---|
| Detected stores | 117 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, Australia, United Kingdom | Not published |
Reviews
| Measure | Hitsteps Web Analytics | UTM Analytics |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 12 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Hitsteps Web Analytics | UTM Analytics |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $5/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 2 |
Listing
| Measure | Hitsteps Web Analytics | UTM Analytics |
|---|---|---|
| Shopify category rank | #276(ahead) | #544 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2015 | Nov 15, 2023 |
| Languages | 1 | 1 |
| Developer | Hitsteps | Free Gifts |
FAQ
Hitsteps Web Analytics and UTM Analytics: common questions
- Is Hitsteps Web Analytics or UTM Analytics cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Hitsteps Web Analytics and $5/month for UTM Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Hitsteps Web Analytics, Oct 15, 2026 for UTM Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Hitsteps Web Analytics, Oct 15, 2026 for UTM Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.