Hiboo vs ProfitTruth
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Hiboo, May 15, 2026 for ProfitTruth.
The short answer
- Only Hiboo lists a free plan.
- ProfitTruth lists 4 features Hiboo’s listing doesn’t mention, including Historical analysis, Profit insights, ROAS.
Head to head
- United Kingdom
- United States
Free install
- · Connect your Shopify store
- · Install Hiboo tracking
- · Sync orders and products
Starter
- · For data-driven brands
- · Up to 50k turnover
Pro
- · For brands needing full visibility
- · Priority support
- · Up to 250k turnover per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLog COGS, shipping expenses, and operational fees. See true profit margins on every order. Connect your ad accounts and monitor campaign performance. Track spend, revenue, and ROAS from one dashboard. Project future revenue based on historical data and trends. Plan inventory and budget with more confidence. Attribute orders to marketing channels and discount codes. Understand which efforts actually drive sales.
Profit Truth helps merchants understand contribution profit across store orders. It brings order totals, refunds, shipping, fees, COGS, and ad spend into an embedded dashboard so teams can spot weak margins, review campaign performance, and keep reporting focused on profit instead of revenue alone.
- Record COGS, shipping fees, and expenses per order. View true profit margin
- Connect ad accounts and track spend, revenue, and ROAS
- Project future revenue and expenses based on your store data
- Profit dashboard for orders, refunds, fees, shipping, COGS, and ad spend
- Campaign attribution from UTM, landing-page, referrer, and journey data
- Order sync with webhook status and encrypted token storage
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Hiboo |  ProfitTruth |
|---|---|---|
| Detected stores | 4 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty | Not published |
| Top store countries | United Kingdom, United States | Not published |
Reviews
| Measure | Hiboo | ProfitTruth |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Hiboo | ProfitTruth |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $299/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | Hiboo | ProfitTruth |
|---|---|---|
| Shopify category rank | Not enough data | #1501 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 19, 2026 | May 15, 2026 |
| Languages | 1 | 1 |
| Developer | BRM AGENCY LLC | Metalsoft |
FAQ
Hiboo and ProfitTruth: common questions
- Is Hiboo or ProfitTruth cheaper?
- Only Hiboo lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ProfitTruth lists 4 the others don’t mention, such as Historical analysis, Profit insights, ROAS, UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Hiboo, May 15, 2026 for ProfitTruth; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Hiboo, May 15, 2026 for ProfitTruth. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.