Hiboo vs Profitoo: Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Hiboo, Oct 13, 2026 for Profitoo.
The short answer
- Both list a free plan. Paid plans start at $299/month for Hiboo and $10/month for Profitoo.
- Profitoo lists 4 features Hiboo’s listing doesn’t mention, including Custom dashboards, Custom reports, Profit insights.
Head to head
- United Kingdom
- United States
Free install
- · Connect your Shopify store
- · Install Hiboo tracking
- · Sync orders and products
Starter
- · For data-driven brands
- · Up to 50k turnover
Pro
- · For brands needing full visibility
- · Priority support
- · Up to 250k turnover per month
Free
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · ROAS, POAS și CPA reale
- · Toate funcțiile, max 150 comenzi/lună
Start
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 500 comenzi/lună
- · ROAS, POAS și CPA reale
Grow
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 4000 comenzi/lună
- · ROAS, POAS și CPA reale
Pro
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 10000 comenzi/lună
- · ROAS, POAS și CPA reale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLog COGS, shipping expenses, and operational fees. See true profit margins on every order. Connect your ad accounts and monitor campaign performance. Track spend, revenue, and ROAS from one dashboard. Project future revenue based on historical data and trends. Plan inventory and budget with more confidence. Attribute orders to marketing channels and discount codes. Understand which efforts actually drive sales.
Shopify shows revenue, but revenue is not profit. Profitoo calculates your true net profit on every order by subtracting product costs, shipping, packaging, fees, VAT, and ad spend. Set your costs once and they apply automatically to live orders. A clean dashboard shows net profit, margin, average order value, cost per order, and return on ad spend, plus profit by product and by sales channel.
- Record COGS, shipping fees, and expenses per order. View true profit margin
- Connect ad accounts and track spend, revenue, and ROAS
- Project future revenue and expenses based on your store data
- True net profit per order after costs, fees, VAT, and ad spend
- Profit and margin broken down by product and by sales channel
- Live sync with your store orders — no spreadsheets or CSV uploads
- Track Meta, Google and TikTok ad spend for real ROAS and POAS
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Hiboo |  Profitoo |
|---|---|---|
| Detected stores | 4 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty | Not published |
| Top store countries | United Kingdom, United States | Not published |
Reviews
| Measure | Hiboo | Profitoo |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Hiboo and Profitoo: common questions
- Is Hiboo or Profitoo cheaper?
- Both list a free plan. Paid plans start at $299/month for Hiboo and $10/month for Profitoo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Profitoo lists 4 the others don’t mention, such as Custom dashboards, Custom reports, Profit insights, ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Hiboo, Oct 13, 2026 for Profitoo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Hiboo, Oct 13, 2026 for Profitoo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.