Hiboo vs Keel: ROAS & Ad Spend Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Hiboo, Nov 2, 2026 for Keel.
The short answer
- Only Hiboo lists a free plan. Paid plans start at $299/month for Hiboo and $9.99/month for Keel.
- Hiboo and Keel list the same 2 features.
Head to head
- United Kingdom
- United States
Free install
- · Connect your Shopify store
- · Install Hiboo tracking
- · Sync orders and products
Starter
- · For data-driven brands
- · Up to 50k turnover
Pro
- · For brands needing full visibility
- · Priority support
- · Up to 250k turnover per month
Keel Analytics
- · Blended ROAS and ad spend tracking
- · Desktop dashboard and sales map
- · Estimated profit and margin
- · Native iPhone app + Home Screen widgets
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLog COGS, shipping expenses, and operational fees. See true profit margins on every order. Connect your ad accounts and monitor campaign performance. Track spend, revenue, and ROAS from one dashboard. Project future revenue based on historical data and trends. Plan inventory and budget with more confidence. Attribute orders to marketing channels and discount codes. Understand which efforts actually drive sales.
Keep your store close with native iPhone Home Screen and Lock Screen widgets, Apple Watch complications and a desktop dashboard. Track Shopify revenue, ad spend and blended ROAS. Connect Meta Ads, Google Ads, Snapchat and Klaviyo, explore campaigns and sales by region, and estimate profit using your costs. Blended ROAS uses store revenue and connected ad spend; campaign results follow each platform's reporting.
- Record COGS, shipping fees, and expenses per order. View true profit margin
- Connect ad accounts and track spend, revenue, and ROAS
- Project future revenue and expenses based on your store data
- Blended ROAS, MER and true net profit across every ad platform, updated live
- Estimated profit from your own COGS, shipping and transaction-fee settings
- Campaign-level performance to spot what to scale or pause at a glance
- iOS home screen widgets for real-time ROAS and revenue at a glance
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Hiboo |  Keel |
|---|---|---|
| Detected stores | 4 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty | Not published |
| Top store countries | United Kingdom, United States | Not published |
Reviews
| Measure | Hiboo | Keel |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Hiboo and Keel: common questions
- Is Hiboo or Keel cheaper?
- Only Hiboo lists a free plan. Paid plans start at $299/month for Hiboo and $9.99/month for Keel. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Hiboo, Nov 2, 2026 for Keel; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Hiboo, Nov 2, 2026 for Keel. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.