Hextom: Bulk Image Edit & SEO vs OptiMark ‑ Image Master
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Hextom, Oct 13, 2026 for OptiMark.
The short answer
- Only Hextom lists a free plan.
- Hextom lists 18 features OptiMark’s listing doesn’t mention, including Alt text, ALT text, Analytics.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter Plan
- · 1 Active scheduled tasks
- · 30 day backup
- · 50 image edits per month
- · Alt Text (unlimited)
- · Minimize
- · PNG to JPG
Basic Plan
- · 1000 image edits per month
- · 5 scheduled tasks
- · 60 day backup
- · Crop
- · Image rename (unlimited)
- · Resize
Professional Plan
- · 3000 monthly edits
- · 90 day backup
- · Basic plan features plus...
- · Unlimited scheduled tasks
Advanced Plan
- · 10000 monthly edits
- · 180 day backup
- · Professional plan features plus...
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEdit product photos in bulk with AI background removal, upscaling and background extension. Compress, resize and convert images for faster pages and a consistent catalog. Generate alt text and meta tags, and bulk-edit file names and URL handles. Publish JSON-LD and an agents.md store profile, and check AI crawler access. Ask the built-in AI assistant to prepare edits for your review.
Optimark - Image Master helps Shopify store owners efficiently manage their images with ease. It offers watermarking for brand protection, image compression for faster loading, resizing for platform-specific needs, and conversion to WebP format for performance. By optimizing images, merchants can enhance their site speed, improve SEO, and provide a seamless customer experience, all while saving time and effort.
- Improve SEO by optimizing image sizes (loading time), alt-text and file names
- Bulk square, resize, crop, rotate, frame, trim, watermark your images with ease
- Upload & download your store images for backup, restore or product launch
- Aside from bulk edit, Images-to-edit can be individually selected
- Protect your visuals with custom watermarks to maintain brand identity.
- Safeguard your images with unlimited backups, ensuring you never lose them.
- Compress images without losing quality, enhancing site speed and performance.
- Quickly resize your images to fit any platform or device requirement.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Hextom |  OptiMark |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Hextom | OptiMark |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 647 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | 30% | Not enough data |
FAQ
Hextom and OptiMark: common questions
- Is Hextom or OptiMark cheaper?
- Only Hextom lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Hextom lists 18 the others don’t mention, such as Alt text, ALT text, Analytics, Automations. OptiMark lists 4 the others don’t mention, such as Backup, Bulk edit, Images, Products. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Hextom, Oct 13, 2026 for OptiMark; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Hextom, Oct 13, 2026 for OptiMark. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.