Herd Feedback AI Digest vs Poby ‑ Post Purchase Survey

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Herd Feedback AI Digest, Oct 30, 2026 for Poby.

The short answer

  • Both list a free plan. Paid plans start at $9.99/month for Herd Feedback AI Digest and $5/month for Poby.
  • Poby lists 3 features Herd Feedback AI Digest’s listing doesn’t mention, including Analytics, Conditional logic, Multi-page.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Surveys
  • Surveys
Languages
  • English
  • English
Launched
Jun 12, 2026
Aug 4, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $9.99/month
From $0 to $5/month
Plans
FreeFree
  • · Basic stats and average rating
  • · Post-purchase feedback widget
  • · Responses inbox
  • · Up to 50 responses per month
Starter$9.99/month
  • · AI picks best testimonial automatically
  • · Everything in Free
  • · Monday AI digest every week
  • · Testimonial embed code
  • · Unlimited responses
FreeFree
  • · "How did you hear about us?" question
  • · "What went wrong?" low-rating tags
  • · Analytics dashboard with 30-day trends
  • · Overall, Search & Checkout star ratings
  • · Thank-you discount rewards
  • · Widget on thank-you & order-status pages
Premium$5/month
7-day free trial
  • · 6 more journey dimentions
  • · Everything in Free
  • · Per-dimension analytics & trends
  • · Return experience comments
Coverage
2 of 5 features40%
5 of 5 features100%
Unique strengths
—
  • Analytics
  • Conditional logic
  • Multi-page
Surveys
40%2/5
100%5/5
Form customization
0%0/2
100%2/2
Submission management
0%0/1
100%1/1
Survey types
100%2/2
100%2/2
023onlybothonly
Herd Feedback AI DigestPoby5 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Most store owners miss the feedback that matters because there is too much noise and not enough time. Herd places a simple star rating widget on your Shopify thank-you page after every purchase. Customers rate in 15 seconds. Every Monday you get a plain-English AI summary of what customers loved, what frustrated them, and one thing to fix. Get instant alerts for low ratings before they become public reviews.

Poby adds a short survey to your thank you page and order status page. Buyers rate the shopping experience 1-5 stars across stages like product discovery and checkout, then pick a reason when a score is low, so you get a fixable issue instead of a number. An optional "How did you hear about us?" question captures attribution your analytics miss, and a discount code can thank buyers for replying.

Key points
  • Post-purchase feedback widget on your thank-you page, no code needed
  • Weekly AI digest every Monday inside your Shopify dashboard
  • Responses inbox with every piece of customer feedback in one place
  • AI picks your preferred testimonial each week, ready to embed on your store
  • One-tap star ratings on the thank-you and order-status pages — no login needed.
  • "What went wrong?" tags turn low ratings into specific, fixable issues.
  • Ask "How did you hear about us?" to learn where buyers come from
  • Reward feedback with an optional thank-you discount code.
Screenshots
Herd dashboard showing weekly AI digest summary
Customer rating widget with stars chips and commentMonday morning briefing with three feedback columnsHerd widget on Shopify thank-you page after order
Poby feedback widget on the Shopify thank-you page with star rat
Admin settings for choosing which questions shoppers are askedAnalytics dashboard showing average rating per journey stage

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureHerd Feedback AI DigestPoby
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureHerd Feedback AI DigestPoby
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureHerd Feedback AI DigestPoby
Free planYesYes
Lowest paid monthly plan$9.99/month$5/month(ahead)
Longest free trialNot listed7 days
Plans listed22

Listing

MeasureHerd Feedback AI DigestPoby
Shopify category rank#164in Surveys#114(ahead)in Surveys
Shopify App ChartsNot on this week’s charts#8 on Pricing moves in Surveys
Built for ShopifyNoNo
LaunchedJun 12, 2026Aug 4, 2026
Languages1English1English
DeveloperPDigitalsAwesomeSoft

FAQ

Herd Feedback AI Digest and Poby: common questions

Is Herd Feedback AI Digest or Poby cheaper?
Both list a free plan. Paid plans start at $9.99/month for Herd Feedback AI Digest and $5/month for Poby. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Poby lists 3 the others don’t mention, such as Analytics, Conditional logic, Multi-page. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Herd Feedback AI Digest, Oct 30, 2026 for Poby; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Herd Feedback AI Digest, Oct 30, 2026 for Poby. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.