MX: Helpdesk & Live Chat vs invox
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 27, 2026 for MX, Oct 13, 2026 for invox.
The short answer
- MX lists 6 features invox’s listing doesn’t mention, including Auto-assign, Contact form, Customer notifications.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
Pro
Scale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCentralize all customer support in one inbox. Manage emails, live chat and Facebook, messages together, and turn them into trackable helpdesk tickets. Capture Shopify order info upfront and view order number, date, and total directly in tickets. Save time with AI-powered reply suggestions and ready-made templates. Stay organized with dashboards.
Invox reads every support email, sorts it by request type and writes the reply from the customer's real Shopify order — status, tracking and your store policies. Let Invox send on its own, or approve first; a human only steps in when a human must decide. Refund, cancel, resend or fix an address in one click. Earnings turns revenue, product cost, fees, Meta and Google spend into real profit.
- See every inquiry in one unified inbox so nothing gets missed.
- Keep work organized by creating custom ticket statuses and workflow rules.
- View past messages on each ticket to resolve issues in a single reply.
- Smart replies: Invox drafts context-aware answers from your real order data.
- Order actions: refund, cancel, resend or edit a shipping address inside Invox.
- Real profit dashboard: revenue minus COGS minus ad spend, with ROAS and CPA.
- UGC tracker: follow creator orders and content delivery in one place.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MX |  invox |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MX | invox |
|---|---|---|
| App Store rating | 4.5 ★ | Not published |
| App Store reviews | 11 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
MX and invox: common questions
- What features does each app list that the other doesn’t?
- MX lists 6 the others don’t mention, such as Auto-assign, Contact form, Customer notifications, Escalation. invox lists 1 the others don’t mention, such as AI responses. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 27, 2026 for MX, Oct 13, 2026 for invox; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 27, 2026 for MX, Oct 13, 2026 for invox. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.