Helmsman vs iyzads: AI Ads for Google&Meta
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- iyzads lists 15 features Helmsman’s listing doesn’t mention, including Audience segments, Bid optimization, Click-through rates.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Helmsman Basic
- · AI product scoring
- · Auto-updated Meta product sets
- · Automated Meta ads
- · Instagram performance dashboard
14-day free trial
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHelmsman is an AI agent designed to simplify advertising operations. By analyzing store data, AI identifies products with stronger advertising potential and generates product competitiveness scores. Analyze Instagram content, generate Meta product sets, and create Meta ad campaigns using AI-powered workflows and automation tools.
So glad you found iyzads! Trusted by top-selling brands, leading agencies, and expert freelancers, iyzads is the best ad app on the planet. Start managing your ads with just one click – it’s that easy! 🚀
- AI analyzes store data and scores product competitiveness
- AI analyzes Instagram posts and identifies engagement-based content insights
- Automatically create Meta ad campaigns in as little as 1 minute
- Optimize ad performance automatically with AI and automation rules
- Strategy
- Optimization
- Meta Ads
- Google Ads
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Helmsman |  iyzads |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Helmsman | iyzads |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 8 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Helmsman and iyzads: common questions
- What features does each app list that the other doesn’t?
- Helmsman lists 1 the others don’t mention, such as Social media. iyzads lists 15 the others don’t mention, such as Audience segments, Bid optimization, Click-through rates, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.