Heatmap and User Journey vs ShopInsight Behavior Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Heatmap and User Journey, Oct 13, 2026 for ShopInsight Behavior Analytics.
The short answer
- Only ShopInsight Behavior Analytics lists a free plan. Paid plans start at $1/month for Heatmap and User Journey and $29/month for ShopInsight Behavior Analytics.
- Heatmap and User Journey lists 7 features ShopInsight Behavior Analytics’s listing doesn’t mention, including Abandoned cart, Checkout analytics, Funnel analysis.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
- · 3 pages performance analytics
- · 7-day data retention
- · Basic dashboard
- · Reading behavior tracking
- · Standard support (email, 48h)
- · View last 5 sessions
Premium
- · 12-month data retention
- · Behavioral analytics dashboard
- · Device & experience analytics
- · Everything in Free, plus:
- · Pattern-based insights
- · Priority email support (4h)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTrack and visualize user behavior to understand how customers interact with your store. Our app captures real-time data like page visits, clicks, mouse movements, and time spent. Merchants can explore journey flows and heatmaps to identify engagement zones and optimize layouts. With seamless integration and no setup needed, data collection starts instantly after install.
Most analytics show clicks but miss what customers actually read. ShopInsight tracks highlights, hovers, scroll depth, and attention time, then classifies visits as Deep Read, Quick Scan, or Bounce. Compare engagement across pages to identify which content holds attention and optimize what does not. See device-specific behavior gaps between mobile and desktop.
- Real-time tracking of user clicks, page visits, and mouse movements.
- Visual heatmaps to see frequent engagement zones on desktop and mobile
- User journey flow to understand customer navigation paths clearly
- Classify visits as Deep Read, Quick Scan, or Bounce based on real engagement.
- Compare engagement across pages to see which content holds attention and why.
- See what text customers highlight to identify valuable content and messaging.
- Track scroll depth, hover patterns, and attention time beyond clicks and views.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Heatmap and User Journey |  ShopInsight Behavior Analytics |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Heatmap and User Journey | ShopInsight Behavior Analytics |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 2 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Heatmap and User Journey | ShopInsight Behavior Analytics |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $1/month(ahead) | $29/month |
| Longest free trial | 30 days | Not listed |
| Plans listed | 1 | 2 |
Listing
| Measure | Heatmap and User Journey | ShopInsight Behavior Analytics |
|---|---|---|
| Shopify category rank | #324 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 14, 2025 | Jan 9, 2026 |
| Languages | 1 | 1 |
| Developer | DataScience@CausalFunnel | Shop Insight |
FAQ
Heatmap and User Journey and ShopInsight Behavior Analytics: common questions
- Is Heatmap and User Journey or ShopInsight Behavior Analytics cheaper?
- Only ShopInsight Behavior Analytics lists a free plan. Paid plans start at $1/month for Heatmap and User Journey and $29/month for ShopInsight Behavior Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Heatmap and User Journey lists 7 the others don’t mention, such as Abandoned cart, Checkout analytics, Funnel analysis, Heatmaps. ShopInsight Behavior Analytics lists 3 the others don’t mention, such as AI insights, Historical analysis, Report scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Heatmap and User Journey, Oct 13, 2026 for ShopInsight Behavior Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Heatmap and User Journey, Oct 13, 2026 for ShopInsight Behavior Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.