Heartify: Wishlist & Favorites vs Wishlist ‑ Wishify
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026.
The short answer
- Wishlist is detected on 300× as many Shopify stores as Heartify: 1,802 vs 6 as of Nov 6, 2026.
- Both list a free plan. Paid plans start at $4.99/month for Heartify and $5.99/month for Wishlist.
- Heartify lists 11 features Wishlist’s listing doesn’t mention, including Conversion analytics, Custom branding, Custom icons.
Head to head
- Serbia
- United States
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · CSV import from any wishlist app
- · Chat support
- · Guest wishlists + account sync
- · No Heartify branding anywhere
- · Product card hearts
- · Saved items & wishlist counters
Basic
- · Analytics: trends & top products
- · CSV export of wishlist demand
- · Everything in Free
- · Priority email support
- · Shareable wishlist links
- · Social proof badge on product pages
Pro
- · Chat support
- · Everything in Basic
- · Unlimited wishlists
Free Plan
- · Customize color, text of wishlist button
- · Only FREE app setup
- · Up to 100 Wishlist items/month for store
- · Wishlist page in main menu
Professional Plan
- · 1000 wishlist items/month
- · Customize app colors
- · Export data
- · Guest wishlist
- · Heart icon in header
- · Share wishlist
Premium Plan
- · All features of Professional plan
- · Full reports
- · Up to 3000 wishlist items / mo for store
Advanced Plan
- · All features of Professional plan
- · Automatic wishlist reminder emails
- · Up to 10,000 wishlist items / month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHeartify adds a wishlist that works for every shopper: guests save favorites instantly with no account, and logged-in customers keep their list across devices. When a guest logs in, their wishlist merges into their account automatically. Shoppers can share their wishlist with a link rendered in your theme.
Trusted by merchants worldwide, this Wishlist app helps boost sales and bring shoppers back to your store. Customers can save favorite products, share their Wishlist by email, Facebook, WhatsApp, or Twitter, and return anytime to complete their purchase. It works across devices, so shoppers can pick up where they left off.
- Guest wishlists with no login, merged into customer accounts automatically
- One-tap hearts on product pages and collection grids, set up in the theme editor
- Wishlist page with prices, stock status, and add to cart
- Social proof badges plus shareable wishlists rendered in your own theme
- Unleash the power of wishlist to increase sales and conversion.
- Customers can share wishlist via social platforms in 1 click to their friends.
- Easily customize Wishlist button, icon & email reminder feature
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Heartify |  Wishlist |
|---|---|---|
| Detected stores | 6 | 1,802(ahead) |
| Net store change, 28 days | 0 | −7 |
| Stores added, 28 days | Not enough data | 6 |
| Big-brand share | Not enough data | 15% |
| Top store categories | Apparel & Accessories, Arts & Entertainment, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Serbia, United States | United States, United Kingdom, Australia |
Reviews
| Measure | Heartify | Wishlist |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 217 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Heartify and Wishlist: common questions
- Which is more popular, Heartify or Wishlist?
- Wishlist is detected on 300× as many Shopify stores as Heartify: 1,802 vs 6 as of Nov 6, 2026.
- Is Heartify or Wishlist cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Heartify and $5.99/month for Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Heartify lists 11 the others don’t mention, such as Conversion analytics, Custom branding, Custom icons, Custom registry. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.