Heartify: Wishlist & Favorites vs MiB Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026.
The short answer
- MiB Wishlist is detected on 2.8× as many Shopify stores as Heartify: 17 vs 6 as of Nov 6, 2026.
- Both list a free plan. Paid plans start at $4.99/month for Heartify and $19.99/month for MiB Wishlist.
- Heartify lists 6 features MiB Wishlist’s listing doesn’t mention, including Custom registry, Gift registry, Import and export.
Head to head
- Serbia
- United States
- Poland
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · CSV import from any wishlist app
- · Chat support
- · Guest wishlists + account sync
- · No Heartify branding anywhere
- · Product card hearts
- · Saved items & wishlist counters
Basic
- · Analytics: trends & top products
- · CSV export of wishlist demand
- · Everything in Free
- · Priority email support
- · Shareable wishlist links
- · Social proof badge on product pages
Pro
- · Chat support
- · Everything in Basic
- · Unlimited wishlists
Free
- · All Basic & Plus plan features included
- · Up to 150 wishlist additions per month
Basic
- · Free setup and in‑app chat support
- · Fully customizable layouts
- · Guest and logged‑in customers
- · Multi‑language and multi‑currency
- · Price, stock, reminder emails and more
- · SMTP, Resend, Klaviyo
Plus
- · Everything in the Basic plan, plus:
- · Export data
- · Integration with Google Analytics 4
- · Meta Pixel (retargeting on FB & Insta)
Premium
- · Everything in the Plus plan, plus:
- · REST API
- · Technical support for developers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHeartify adds a wishlist that works for every shopper: guests save favorites instantly with no account, and logged-in customers keep their list across devices. When a guest logs in, their wishlist merges into their account automatically. Shoppers can share their wishlist with a link rendered in your theme.
Boost sales with a wishlist that lets shoppers save favorites for later, share, and come back to buy. MiB Wishlist works on product pages, collections, cart, and Customer Accounts, with a floating button, drawer, or modal. Send automated wishlist emails: reminders, price drop, back in stock, low stock, share & follow-up. Guest wishlists merge on login.
- Guest wishlists with no login, merged into customer accounts automatically
- One-tap hearts on product pages and collection grids, set up in the theme editor
- Wishlist page with prices, stock status, and add to cart
- Social proof badges plus shareable wishlists rendered in your own theme
- Fully customizable wishlist UI: colors, icons, positions, backgrounds etc.
- Automated wishlist emails: price drop, back in stock, stock & reminder alerts.
- Guests merge on login, share via link, Facebook, X, Pinterest, email.
- Analytics on saves, shares, top products, wishlist revenue, guest vs logged-in.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Heartify |  MiB Wishlist |
|---|---|---|
| Detected stores | 6 | 17(ahead) |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Arts & Entertainment, Home & Garden | Apparel & Accessories, Health & Beauty, Furniture |
| Top store countries | Serbia, United States | Poland, France |
Reviews
| Measure | Heartify | MiB Wishlist |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 7 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Heartify | MiB Wishlist |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $19.99/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Heartify | MiB Wishlist |
|---|---|---|
| Shopify category rank | #40(ahead) | #41 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 24, 2026 | Dec 24, 2025 |
| Languages | 22 | 2 |
| Developer | Codersy | Make it Better |
FAQ
Heartify and MiB Wishlist: common questions
- Which is more popular, Heartify or MiB Wishlist?
- MiB Wishlist is detected on 2.8× as many Shopify stores as Heartify: 17 vs 6 as of Nov 6, 2026.
- Is Heartify or MiB Wishlist cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Heartify and $19.99/month for MiB Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Heartify lists 6 the others don’t mention, such as Custom registry, Gift registry, Import and export, In-store registry. MiB Wishlist lists 2 the others don’t mention, such as Price alerts, Stock alerts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.