Heartify: Wishlist & Favorites vs Lyst ‑ Wishlist & Favorites
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Heartify, Nov 4, 2026 for Lyst.
The short answer
- Both list a free plan. Paid plans start at $4.99/month for Heartify and $4.99/month for Lyst.
- Heartify lists 5 features Lyst’s listing doesn’t mention, including Custom registry, Email sharing, Email templates.
Head to head
- Serbia
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · CSV import from any wishlist app
- · Chat support
- · Guest wishlists + account sync
- · No Heartify branding anywhere
- · Product card hearts
- · Saved items & wishlist counters
Basic
- · Analytics: trends & top products
- · CSV export of wishlist demand
- · Everything in Free
- · Priority email support
- · Shareable wishlist links
- · Social proof badge on product pages
Pro
- · Chat support
- · Everything in Basic
- · Unlimited wishlists
Free
- · 50 wishlists
- · Admin: top products, revenue attribution
- · Branding: Deep per-element customization
- · Guest wishlist
- · Multi-language + multi-currency support
- · Sale, sold-out & compare-at price labels
Basic
- · Everything in Free plan
- · Guest wishlist + Customer cross-device
- · Save For Later button in Cart
- · Up to 1000 wishlist
Unlimited
- · Everything in Basic plan
- · Unlimited wishlists
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHeartify adds a wishlist that works for every shopper: guests save favorites instantly with no account, and logged-in customers keep their list across devices. When a guest logs in, their wishlist merges into their account automatically. Shoppers can share their wishlist with a link rendered in your theme.
When shoppers can't save wishlist favorites, they leave and you lose repeat visits. Lyst adds a guest wishlist so shoppers save favorites on product and collection pages. Customers create multiple named lists. They share lists via link, email and social. Lists sync across devices when customers sign in. Wishlists show sale badges, sold-out labels, and original prices so buyers see current status.
- Guest wishlists with no login, merged into customer accounts automatically
- One-tap hearts on product pages and collection grids, set up in the theme editor
- Wishlist page with prices, stock status, and add to cart
- Social proof badges plus shareable wishlists rendered in your own theme
- Guest wishlist — customers save products without creating an account
- Multiple named wishlists per customer — gifts, seasons, categories
- Share via link, email, WhatsApp, Facebook, or Pinterest
- Admin shows top saved products, conversion rate, and wishlist revenue
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Heartify |  Lyst |
|---|---|---|
| Detected stores | 6 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Arts & Entertainment, Home & Garden | Not published |
| Top store countries | Serbia, United States | Not published |
Reviews
| Measure | Heartify | Lyst |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 4 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Heartify and Lyst: common questions
- Is Heartify or Lyst cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Heartify and $4.99/month for Lyst. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Heartify lists 5 the others don’t mention, such as Custom registry, Email sharing, Email templates, Gift registry. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Heartify, Nov 4, 2026 for Lyst; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Heartify, Nov 4, 2026 for Lyst. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.