HBN: Gift Wrap vs Wrapin ‑ Gift Wrap & Options

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for HBN, Nov 9, 2026 for Wrapin.

The short answer

  • Both list a free plan. Paid plans start at $5.99/month for HBN and $3.99/month for Wrapin.
  • Wrapin lists 15 features HBN’s listing doesn’t mention, including Auto-tagging, Bundles, Cart drawer.

Head to head

Detected stores

HBN: —
Wrapin: 504

App Store reviews

HBN: —
Wrapin: 380

New reviews, 28 days

HBN: —
Wrapin: 2

Stores added, 28 days

HBN: —
Wrapin: 1
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Allow customers to select gift wrap & message for their orders

Categories
  • Gift wrap and messages
  • Upsell and cross-sell
  • Gift wrap and messages
Languages
  • English
  • English
Launched
Aug 7, 2026
Sep 14, 2020
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
2 last full month
Detected stores
0active installs
504active installs
  • Royal Ballet and Opera Shop
  • 007Store
  • ERDEM
  • Inamorata
  • Pink Chicken
+499 more
Most common store size
—
1,001-5,000 products20%
Top countries
—
  • United States30%
  • United Kingdom15%
  • Australia9%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510OctDecFebMayJulOctWrapin ‑ Gift Wrap & Options: 4 reviews in October 2025Wrapin ‑ Gift Wrap & Options: 6 reviews in November 2025Wrapin ‑ Gift Wrap & Options: 7 reviews in December 2025Wrapin ‑ Gift Wrap & Options: 4 reviews in January 2026Wrapin ‑ Gift Wrap & Options: 2 reviews in February 2026Wrapin ‑ Gift Wrap & Options: 2 reviews in March 2026Wrapin ‑ Gift Wrap & Options: 1 reviews in May 2026Wrapin ‑ Gift Wrap & Options: 1 reviews in June 2026Wrapin ‑ Gift Wrap & Options: 2 reviews in July 2026Wrapin ‑ Gift Wrap & Options: 4 reviews in September 2026Wrapin ‑ Gift Wrap & Options: 2 reviews in October 2026
HBNWrapinCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $5.99/month
From $0 to $7.99/month
Plans
Free PlanFree
  • · Free Or Per-Item Price
  • · Gift Message
  • · Native Cart And Checkout Lines
  • · One Gift Wrap Option
  • · One Product App Block
  • · Product-Level Choice
Pro Plan$5.99/month
7-day free trial
  • · All Eligible Choices
  • · Faster Option Management
  • · Markets And Scheduling
  • · Multilingual Storefront
  • · Multiple Packaging Choices
  • · Per-Item Allocation
FreeFree
  • · Free for Test stores & Trial Plan Stores
  • · Includes all features of Starter Plan
Starter$3.99/month
7-day free trial
  • · Allow Gift Message
  • · Available on Product & Cart Page
  • · Custom Image for Gift Wrap
  • · Exclude Gift Options for Specific Products
  • · Gift Box Upselling
Basic$5.99/month
7-day free trial
  • · Automatic order tagging to Gift Orders
  • · Gift Orders Stats - Monthly, Total
  • · Includes all features in Starter Plan
  • · See Gift Messages from App
Pro$7.99/month
7-day free trial
  • · All Features of Basic Plan
  • · Multiple Gift Options
  • · Multiple Language Translation Support
Coverage
7 of 22 features32%
20 of 22 features91%
Unique strengths
  • Multi-language
  • Translation
  • Auto-tagging
  • Bundles
  • Cart drawer
  • Cart upsell
  • +11 more
Gift wrap and messages
64%7/11
82%9/11
Customization
67%4/6
67%4/6
Gift options
60%3/5
100%5/5
Upsell and cross-sell
0%0/11
100%11/11
Analytics
0%0/1
100%1/1
Customization
0%0/7
100%7/7
Offers and recommendations
0%0/3
100%3/3
2515onlybothonly
HBNWrapin22 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

HBNNo rating yetWrapin4.8(380)
Works with also listed by another
—
—
How it sells itself

HBN: Gift Wrap lets shoppers choose merchant-configured wrapping and packaging on product pages. Add images and descriptions, collect a personal message with each selection, and let shoppers choose how many items to wrap. Selected wrapping becomes an associated cart line, so pricing, inventory, checkout, and order details stay connected.

Offers more value | Upsells your products | Personalizes the orders Wrapin is a super thoughtful feature that shows that you care about your customers and the people they buy gifts for. Use it to gain an edge over your competitors and expand your store's features and functionalities. The app complements your existing theme, design, and layout.

Key points
  • Display gift wrap choices on selected product pages
  • Collect gift messages and wrapping quantities with each selection
  • Track packaging inventory and carry selections into order details
  • Target choices by product, collection, tag, Market, language, or schedule
  • Admin can Add Multiple Gift Options with Multiple Language Translation Support.
  • Automatically tag the order with gift-wrapped items and generate a reports.
  • Include a gift wrap option and message details in the order confirmation email.
  • Choose between paid or free gift wrap options & Admin can set gift message limit
Screenshots
TEST BEFORE PUBLISHING
SHOPPER-FACING GIFT WRAPPRECISE OPTION TARGETINGFLEXIBLE OPTION MANAGEMENT
Side Cart
Order Tagging to Gift Wrap OrdersProduct PageMultiple Gift Wrap Options

Installed with

HBNNo rating yetWrapin4.8(380)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureHBNWrapin
Detected storesNot published504as of Nov 9, 2026
Net store change, 28 days0estimated−10estimated
Stores added, 28 daysNot enough data1new and returning
Big-brand shareNot enough data14%of stores of known size
Top store categoriesNot publishedApparel & Accessories, Home & Garden, Food, Beverages & Tobacco
Top store countriesNot publishedUnited States, United Kingdom, Australia

Reviews

MeasureHBNWrapin
App Store ratingNot published4.8 ★
App Store reviewsNot published380
New reviews, 28 daysNot enough data2
Reviewers a year or more inNot enough data24%

Pricing

MeasureHBNWrapin
Free planYesYes
Lowest paid monthly plan$5.99/month$3.99/month(ahead)
Longest free trial7 days7 days
Plans listed24

Listing

MeasureHBNWrapin
Shopify category rank#20in Gift wrap and messages#84in Upsell and cross-sell
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoYes
LaunchedAug 7, 2026Sep 14, 2020
Languages1English1English
DeveloperHBN StudioPrezen Apps

FAQ

HBN and Wrapin: common questions

Is HBN or Wrapin cheaper?
Both list a free plan. Paid plans start at $5.99/month for HBN and $3.99/month for Wrapin. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
HBN lists 2 the others don’t mention, such as Multi-language, Translation. Wrapin lists 15 the others don’t mention, such as Auto-tagging, Bundles, Cart drawer, Cart upsell. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for HBN, Nov 9, 2026 for Wrapin; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for HBN, Nov 9, 2026 for Wrapin. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.