HawkeAI vs MerchPulse

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jul 31, 2026 for HawkeAI, Nov 5, 2026 for MerchPulse.

The short answer

  • HawkeAI lists 9 features MerchPulse’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Benchmarking.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Jun 29, 2026
May 21, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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—
Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
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$9/month
Plans
Free
MerchPulse Pro$9/month
7-day free trial
Coverage
11 of 12 features92%
3 of 12 features25%
Unique strengths
  • Activity tracking
  • Analytics dashboard
  • Benchmarking
  • Custom dashboards
  • +5 more
  • Historical analysis
Analytics
92%11/12
25%3/12
Customer behavior
100%3/3
33%1/3
Marketing and sales
100%2/2
50%1/2
Visuals and reports
86%6/7
14%1/7
921onlybothonly
HawkeAIMerchPulse12 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

This app helps merchants understand store performance by comparing Shopify data with saved Hawke.ai benchmarks. It turns sales, conversion, and customer metrics into a clear report that highlights areas performing above or below benchmark. Merchants can use the report to identify issues, prioritize improvements, and make more informed decisions about growth.

MerchPulse works like an AI analyst for your Shopify store. It reviews sales, inventory, and product performance, then sends plain-English daily reports so you know what changed, what needs attention, and where revenue may be at risk without digging through dashboards.

Key points
  • Compare Shopify metrics with saved Hawke.ai performance benchmarks.
  • Generate clear reports showing where the store is above or below benchmark.
  • Highlight key areas merchants can review to improve store performance.
  • Operations Intelligence surface operational risks proactively
  • Sales Rhythm Monitoring detect unusual slowdowns compared to normal performance
  • Inventory Risk Detection with low stock and excess inventory affecting revenue
  • Proactive Revenue Visibility in recent trend to quickly assess conversion
Screenshots
AI insights explaining benchmark gaps and suggested improvements
Performance analysis showing store metrics compared to benchmarkCustomer mix analysis showing new and returning customer trends.Hawke AI for Shopify
Email
Home PageInsight DetailsSettings Page

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureHawkeAIMerchPulse
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureHawkeAIMerchPulse
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureHawkeAIMerchPulse
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listed$9/month
Longest free trialNot listed7 days
Plans listedNot published1

Listing

MeasureHawkeAIMerchPulse
Shopify category rank#312(ahead)in Analytics#1082in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 29, 2026May 21, 2026
Languages1English1English
DeveloperHawke MediaMerchPulse

FAQ

HawkeAI and MerchPulse: common questions

What features does each app list that the other doesn’t?
HawkeAI lists 9 the others don’t mention, such as Activity tracking, Analytics dashboard, Benchmarking, Custom dashboards. MerchPulse lists 1 the others don’t mention, such as Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jul 31, 2026 for HawkeAI, Nov 5, 2026 for MerchPulse; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jul 31, 2026 for HawkeAI, Nov 5, 2026 for MerchPulse. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.