Happy Birthday Marketing vs Pet Data Marketing & Birthday
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Happy Birthday Marketing, Oct 13, 2026 for Pet Data Marketing & Birthday.
The short answer
- Both list a free plan. Paid plans start at $9.95/month for Happy Birthday Marketing and $14.99/month for Pet Data Marketing & Birthday.
- Happy Birthday Marketing lists 10 features Pet Data Marketing & Birthday’s listing doesn’t mention, including Automations, Campaigns, Checkout discounts.
Head to head
- United States
- France
- Brazil
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 50 customers
Unlimited
- · Unlimited customers
Free Forever
- · CSV Export / Import
- · Collect Breed, Diet, Birthday
- · No time limit
- · Unlimited Data Collection
- · View Pet Data in Shopify Admin
Pro - Growth
- · Advanced Segmentation Filtering
- · Automated Klaviyo Sync
- · Birthday Email Automation
- · Birthday Flow Trigger
- · Collect unlimited pet data
- · Priority Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureImprove customer engagement and loyalty by offering exclusive promotion emails on your customer's birthday! This is a great way to reactivate relations with customers that haven't been active in a while! No need to wait around for support to install code on your Shopify theme. Get up and running in 10 minutes or less
VitalityNode Pet Connector lets customers manage pet profiles directly in Shopify's new customer accounts. It syncs pet species, breeds, birthdays, and dietary needs to customer data for targeted marketing. Build segments in Shopify or Klaviyo and trigger personalized campaigns based on pet attributes.
- Customize birthday discount email copy, colors, logo image, etc
- Birthday signup on thank you page (order status page) shown after order is made
- Birthday signup landing page you can link to on your website + emails
- Post purchase page birthday signup to improve conversion even more
- Turn pet data into action: personalized campaigns, subscriptions, and offers
- All customer and pet data stays in your Shopify store with no external database
- Fully integrates with Shopify ecosystem and marketing apps you already use
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Happy Birthday Marketing |  Pet Data Marketing & Birthday |
|---|---|---|
| Detected stores | 59 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, France, Brazil | Not published |
Reviews
| Measure | Happy Birthday Marketing | Pet Data Marketing & Birthday |
|---|---|---|
| App Store rating | 4.4 ★ | Not published |
| App Store reviews | 27 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Happy Birthday Marketing | Pet Data Marketing & Birthday |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.95/month(ahead) | $14.99/month |
| Longest free trial | 30 days | 14 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Happy Birthday Marketing | Pet Data Marketing & Birthday |
|---|---|---|
| Shopify category rank | #280 | #280 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 11, 2022 | Dec 2, 2025 |
| Languages | 1 | 1 |
| Developer | Northern Apps | VitalityNode |
FAQ
Happy Birthday Marketing and Pet Data Marketing & Birthday: common questions
- Is Happy Birthday Marketing or Pet Data Marketing & Birthday cheaper?
- Both list a free plan. Paid plans start at $9.95/month for Happy Birthday Marketing and $14.99/month for Pet Data Marketing & Birthday. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Happy Birthday Marketing lists 10 the others don’t mention, such as Automations, Campaigns, Checkout discounts, Discount codes. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Happy Birthday Marketing, Oct 13, 2026 for Pet Data Marketing & Birthday; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Happy Birthday Marketing, Oct 13, 2026 for Pet Data Marketing & Birthday. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.