Happy Birthday ‑ VA vs Revelio

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Happy Birthday, Apr 17, 2026 for Revelio.

The short answer

  • Only Happy Birthday lists a free plan.
  • Happy Birthday lists 8 features Revelio’s listing doesn’t mention, including Automations, Custom discounts, Email capture list.

Head to head

Detected stores

Happy Birthday: 2
Revelio: —

App Store reviews

Happy Birthday: 1
Revelio: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Collect contacts and send automated emails

—
Categories
  • Discounts
  • Pop-ups
  • Discounts
Languages
  • English
  • English
Launched
Jun 25, 2020
Apr 13, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
2active installs
  • Brillenland
+1 more
0active installs
Most common store size
201-500 products50%
—
Top countries
  • Indonesia50%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011FebJulHappy Birthday ‑ VA: 1 reviews in February 2021Happy Birthday ‑ VA: 1 reviews in July 2022
Happy BirthdayRevelioCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $9.99/month
—
Plans
BeginnerFree
  • · 1 email template
  • · Up to 5 contacts
Advanced$4.99/month
  • · 5 email templates
  • · API integration
  • · Advanced analytics
  • · Priority support
  • · Up to 2,500 contacts
Unlimited$9.99/month
  • · + Advanced Plan Features
  • · Allow Custom Email Template
  • · Dedicated account manager
  • · Unlimited contacts
  • · Unlimited email templates
Free
Coverage
16 of 20 features80%
12 of 20 features60%
Unique strengths
  • Automations
  • Custom discounts
  • Email capture list
  • Fixed pricing
  • +4 more
  • Cart discounts
  • Custom code
  • Dynamic pricing
  • Pop-ups
Discounts
80%16/20
60%12/20
Discount types
73%8/11
55%6/11
Managing discounts
89%8/9
67%6/9
884onlybothonly
Happy BirthdayRevelio20 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Klaviyo
—
How it sells itself

Boost Customer Engagement Instantly: Unleash Birthday Promotions Effortlessly! Reactivate Dormant Connections in Minutes with our Quick Setup – No Coding Hassles, Just Results!

Revelio turns checkout into a game shoppers actually enjoy. They enter their email and tap Play to watch a discount meter climb — then cash out before it crashes to zero. Every play captures an email (synced to Shopify and Klaviyo) and gives away less margin than a flat sale, because most shoppers cash out early. You set the cap, crash odds, and volume limits. Codes auto-generate at checkout.

Key points
  • Collect contact details from the order status page and import externally.
  • Automatic trigger email for wish birthday and increase sale.
  • Easy to customise email design and birthday signup form.
  • Multiple email templates
  • Shoppers lock in their discount before the meter crashes to zero
  • Set your own discount caps, crash odds, and daily volume limits
  • See exactly how much margin you saved vs. a flat sale discount
  • Discounts auto-generate as real Shopify codes applied at checkout
Screenshots
Happy Birthday Email
#3 Emails#1 Dashboard#4 Preview
Revelio mobile reveal your discount button on Shopify cart
Revelio analytics dashboard with revenue and ROIReveal your discount button on Revelio cart pageMerchant settings for discount cap and crash probability

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureHappy BirthdayRevelio
Detected stores2as of Nov 9, 2026Not published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Health & BeautyNot published
Top store countriesIndonesiaNot published

Reviews

MeasureHappy BirthdayRevelio
App Store rating5.0 ★Not published
App Store reviews1Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureHappy BirthdayRevelio
Free planYesNot listed
Lowest paid monthly plan$4.99/monthNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed3Not published

Listing

MeasureHappy BirthdayRevelio
Shopify category rank#528(ahead)in Discounts#892in Discounts
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 25, 2020Apr 13, 2026
Languages1English1English
DeveloperVantaAppsRevelio

FAQ

Happy Birthday and Revelio: common questions

Is Happy Birthday or Revelio cheaper?
Only Happy Birthday lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Happy Birthday lists 8 the others don’t mention, such as Automations, Custom discounts, Email capture list, Fixed pricing. Revelio lists 4 the others don’t mention, such as Cart discounts, Custom code, Dynamic pricing, Pop-ups. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Happy Birthday, Apr 17, 2026 for Revelio; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Happy Birthday, Apr 17, 2026 for Revelio. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.