Happy Birthday ‑ VA vs Happy Birthday Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Happy Birthday Marketing is detected on 31× as many Shopify stores as Happy Birthday: 61 vs 2 as of Nov 8, 2026.
- On the Shopify App Store: Happy Birthday 5.0 from 1 reviews and Happy Birthday Marketing 4.4 from 27 reviews.
- Both list a free plan. Paid plans start at $4.99/month for Happy Birthday and $9.95/month for Happy Birthday Marketing.
- Happy Birthday lists 10 features Happy Birthday Marketing’s listing doesn’t mention, including Analytics, Coupons, Custom discounts.
Head to head
Collect contacts and send automated emails
- Indonesia
- United States
- France
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Beginner
- · 1 email template
- · Up to 5 contacts
Advanced
- · 5 email templates
- · API integration
- · Advanced analytics
- · Priority support
- · Up to 2,500 contacts
Unlimited
- · + Advanced Plan Features
- · Allow Custom Email Template
- · Dedicated account manager
- · Unlimited contacts
- · Unlimited email templates
Free
- · 50 customers
Unlimited
- · Unlimited customers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
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- Collect contact details from the order status page and import externally.
- Automatic trigger email for wish birthday and increase sale.
- Easy to customise email design and birthday signup form.
- Multiple email templates
- Customize birthday discount email copy, colors, logo image, etc
- Birthday signup on thank you page (order status page) shown after order is made
- Birthday signup landing page you can link to on your website + emails
- Post purchase page birthday signup to improve conversion even more
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Happy Birthday |  Happy Birthday Marketing |
|---|---|---|
| Detected stores | 2 | 61(ahead) |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Indonesia | United States, France, Germany |
Reviews
| Measure | Happy Birthday | Happy Birthday Marketing |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.4 ★ |
| App Store reviews | 1 | 27(ahead) |
| New reviews, 28 days | 0(ahead) | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Happy Birthday | Happy Birthday Marketing |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $9.95/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Happy Birthday | Happy Birthday Marketing |
|---|---|---|
| Shopify category rank | #528 | #280(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 25, 2020 | Jul 11, 2022 |
| Languages | 1 | 1 |
| Developer | VantaApps | Northern Apps |
FAQ
Happy Birthday and Happy Birthday Marketing: common questions
- Which is more popular, Happy Birthday or Happy Birthday Marketing?
- Happy Birthday Marketing is detected on 31× as many Shopify stores as Happy Birthday: 61 vs 2 as of Nov 8, 2026.
- Is Happy Birthday or Happy Birthday Marketing cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Happy Birthday and $9.95/month for Happy Birthday Marketing. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Happy Birthday or Happy Birthday Marketing?
- On the Shopify App Store: Happy Birthday 5.0 from 1 reviews and Happy Birthday Marketing 4.4 from 27 reviews.
- What features does each app list that the other doesn’t?
- Happy Birthday lists 10 the others don’t mention, such as Analytics, Coupons, Custom discounts, Fixed pricing. Happy Birthday Marketing lists 5 the others don’t mention, such as Checkout discounts, Discounts, Email campaigns, Email capture list. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.