Happy Birthday Email by UW vs Pet Data Marketing & Birthday
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Happy Birthday Email by UW, Oct 13, 2026 for Pet Data Marketing & Birthday.
The short answer
- Only Pet Data Marketing & Birthday lists a free plan. Paid plans start at $10/month for Happy Birthday Email by UW and $14.99/month for Pet Data Marketing & Birthday.
- Happy Birthday Email by UW lists 22 features Pet Data Marketing & Birthday’s listing doesn’t mention, including Analytics, Analytics dashboard, Anniversary.
Head to head
Build customer loyalty with an automated Birthday Club
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Base
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Send birthday emails and follow-ups
- · Store up to 1k Birthday Club members
- · Track revenue from birthday emails
Growth
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Send birthday emails and follow-ups
- · Store up to 5k Birthday Club members
- · Track revenue from birthday emails
Unlimited
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Connects to Klaviyo and other ESPs
- · Send birthday emails and follow-ups
- · Store unlimited Birthday Club members
Free Forever
- · CSV Export / Import
- · Collect Breed, Diet, Birthday
- · No time limit
- · Unlimited Data Collection
- · View Pet Data in Shopify Admin
Pro - Growth
- · Advanced Segmentation Filtering
- · Automated Klaviyo Sync
- · Birthday Email Automation
- · Birthday Flow Trigger
- · Collect unlimited pet data
- · Priority Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHappy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too.
VitalityNode Pet Connector lets customers manage pet profiles directly in Shopify's new customer accounts. It syncs pet species, breeds, birthdays, and dietary needs to customer data for targeted marketing. Build segments in Shopify or Klaviyo and trigger personalized campaigns based on pet attributes.
- An end-to-end birthday marketing campaign with minimum ongoing effort
- A subtle, cost-effective loyalty program for Shopify merchants of any size
- Powering relational eCommerce through birthday collection
- Foster a continuous cycle of engagement and insight by sending birthday emails
- Turn pet data into action: personalized campaigns, subscriptions, and offers
- All customer and pet data stays in your Shopify store with no external database
- Fully integrates with Shopify ecosystem and marketing apps you already use
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Happy Birthday Email by UW |  Pet Data Marketing & Birthday |
|---|---|---|
| Detected stores | 104 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Happy Birthday Email by UW | Pet Data Marketing & Birthday |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 145 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Happy Birthday Email by UW | Pet Data Marketing & Birthday |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $10/month(ahead) | $14.99/month |
| Longest free trial | 28 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Happy Birthday Email by UW | Pet Data Marketing & Birthday |
|---|---|---|
| Shopify category rank | #14 | #280 |
| Shopify App Charts | #7 in Giveaways and contests | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 23, 2017 | Dec 2, 2025 |
| Languages | 1 | 1 |
| Developer | Union Works Apps | VitalityNode |
FAQ
Happy Birthday Email by UW and Pet Data Marketing & Birthday: common questions
- Is Happy Birthday Email by UW or Pet Data Marketing & Birthday cheaper?
- Only Pet Data Marketing & Birthday lists a free plan. Paid plans start at $10/month for Happy Birthday Email by UW and $14.99/month for Pet Data Marketing & Birthday. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Happy Birthday Email by UW lists 22 the others don’t mention, such as Analytics, Analytics dashboard, Anniversary, Birthday. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Happy Birthday Email by UW, Oct 13, 2026 for Pet Data Marketing & Birthday; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Happy Birthday Email by UW, Oct 13, 2026 for Pet Data Marketing & Birthday. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.