Happify Wishlist vs Joy Wishlist & Back in Stock
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Happify Wishlist, Nov 4, 2026 for Joy Wishlist & Back in Stock.
The short answer
- Only Happify Wishlist lists a free plan.
- Happify Wishlist lists 10 features Joy Wishlist & Back in Stock’s listing doesn’t mention, including Back-in-stock emails, Conversion analytics, Dashboard.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic Analytics
- · Branding Style Customization
- · Simple Code-Free Setup
- · Single Wishlist
- · Unlimited Wishlist Items
Premium
- · Email Template Customization
- · Price Drop, Low Stock, Discount Alert
- · Priority Support
- · Product Variant Selection
- · Unlimited Wishlist
- · Wishlist in Popup/Drawer
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTurn wishlists into conversions with Multiple Lists and Email Notification. Send alerts for price drops, low stock notifications & discounts to drive urgency and drive profitability. Maximize your customer engagement and AOV with a customizable wishlist page, allowing users to save favorites across devices. Customize your wishlist to your brand identity to seamlessly integrate with your brand.
Wishlist increases conversions by allowing customers to save products they love for future purchases. Completely customize every detail to match your brand identity - colors, button styles, display and layouts. Track customer behavior with comprehensive analytics showing customer lists, their wishlists, and shopping behavior. Our dedicated 24/7 support team assists with everything from initial set
- Fully customize design, color, and text to match your brand aesthetics perfectly
- Shoppers can create multiple wishlists and get emails with conditional digest no
- Get analytics about wishlisted items on your Wishlist Dashboard.
- Incentivize shoppers to buy on restock and low stock with automated email alerts
- Add products to wishlists with just one click
- Monitor customer favorites with detailed insights
- Customize every detail to match your brand's unique style
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Happify Wishlist |  Joy Wishlist & Back in Stock |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Happify Wishlist | Joy Wishlist & Back in Stock |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 26 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Happify Wishlist | Joy Wishlist & Back in Stock |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 30 days | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | Happify Wishlist | Joy Wishlist & Back in Stock |
|---|---|---|
| Shopify category rank | #161 | #9(ahead) |
| Shopify App Charts | Not on this week’s charts | #7 on Rookies in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Aug 4, 2025 | Jul 21, 2025 |
| Languages | 1 | 5 |
| Developer | Happify | Joy Loyalty Program & Rewards |
FAQ
Happify Wishlist and Joy Wishlist & Back in Stock: common questions
- Is Happify Wishlist or Joy Wishlist & Back in Stock cheaper?
- Only Happify Wishlist lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Happify Wishlist lists 10 the others don’t mention, such as Back-in-stock emails, Conversion analytics, Dashboard, Discounts. Joy Wishlist & Back in Stock lists 4 the others don’t mention, such as Custom icons, Custom layouts, Public wishlist, Save for later. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Happify Wishlist, Nov 4, 2026 for Joy Wishlist & Back in Stock; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Happify Wishlist, Nov 4, 2026 for Joy Wishlist & Back in Stock. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.