GWA: Hreflang Manager vs Localink
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for GWA, Oct 13, 2026 for Localink.
The short answer
- Only GWA lists a free plan. Paid plans start at $9.99/month for GWA and $19/month for Localink.
- GWA lists 7 features Localink’s listing doesn’t mention, including Audits, Automations, Duplicate content.
Head to head
Multi-store solution guiding customers to their localized shop
- United Kingdom
- Australia
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Development plan
- · All Advanced features included
- · Free for stage stores on enquiry
- · Free while your store is in development
- · Requires a paid plan after going live
Starter plan
- · CSV bulk import mapping by handles
- · For each added store
- · Pages, blogs, tags and articles matching
- · Self-referencing hreflang tags
- · Up to 1000 products in each store
Advanced plan
- · All Starter Plan features
- · For each added store
- · Unlimited products per store
Basic
Grow
Advanced
PLUS
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGetting hreflang right matters for international SEO, and the right approach depends on your setup. For multi-store, Hreflang Manager adds and maintains tags with automatic content matching, helping you avoid wrong-version landings, duplicate content, and lower SERP rankings. For Shopify Markets, it gives you one place to adjust and fine-tune the tags.
Multilingual Shopify stores quietly break links: discontinued products leave dead ends on every market, and translated content links to wrong handles — hurting SEO and customers. Localink fixes this automatically across every market. Redirect discontinued products everywhere in one click, and scan translated articles, pages and products for broken internal links — fixing each to the correct localized URL.
- Keeping relevance of local stores and products for customers all over the world.
- Up-to-date maintenance of hreflang tags
- Auto-sync of products, collections, pages, blogs, and articles between stores.
- Auto-finding matched products by SKU, barcode and handle.
- Redirect discontinued products across all markets at once
- Find and fix broken internal links in translated content
- Manage, import and export URL redirects
- Detect storefront 404s and fix them in one click
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GWA |  Localink |
|---|---|---|
| Detected stores | 8 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United Kingdom, Australia, Canada | Not published |
Reviews
| Measure | GWA | Localink |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 20 | Not published |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
GWA and Localink: common questions
- Is GWA or Localink cheaper?
- Only GWA lists a free plan. Paid plans start at $9.99/month for GWA and $19/month for Localink. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- GWA lists 7 the others don’t mention, such as Audits, Automations, Duplicate content, Insights and tips. Localink lists 3 the others don’t mention, such as Analytics, JSON-LD, Redirects. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for GWA, Oct 13, 2026 for Localink; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for GWA, Oct 13, 2026 for Localink. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.