GTManager vs zapEvent: GTM+Pixel DataLayer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- GTManager is detected on 8× as many Shopify stores as zapEvent: 32 vs 4 as of Nov 8, 2026.
- GTManager lists 3 features zapEvent’s listing doesn’t mention, including Abandoned cart, Purchase tracking, Real-time tracking.
Head to head
Full Data Layer for complete attribution of your store
- United States
- Germany
- Italy
- Germany
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureIncrease your conversions with GTManager: Unique in its effortless integration, our app simplifies complex Google Tag management. Say goodbye to coding hassles and waiting for updates. GTManager's intuitive design allows instant tag updates for conversion tracking and site analytics, directly empowering merchants.
zapEvent solves the complex, time-consuming problem of setting up a proper data layer for your store responsible for firing standard e-commerce events on appropriate triggers. Shopify’s native tracking setup can leave gaps, especially with checkout and evolving privacy restrictions. No coding. No custom scripts. No complex configuration. Just accurate tracking that works.
- Tag Diagnostics, Error Tracking, and Monitoring with Daily Email Notifications.
- Enhanced Tracking: Server-side Data Layer.
- 35+ prebuilt tags including; Google Ads, GA4, Facebook, Bing, Pinterest.
- Get started with no upfront charges, pay as you use. Includes free chat support.
- Pre-built data layer ready for immediate implementation
- Two-click setup process requiring no coding skills to install GTM!
- Complete integration with Google Tag Manager
- No programming knowledge required!
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GTManager |  zapEvent |
|---|---|---|
| Detected stores | 32(ahead) | 4 |
| Net store change, 28 days | −11 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden, Apparel & Accessories, Health & Beauty | Apparel & Accessories, Arts & Entertainment, Toys & Games |
| Top store countries | United States, Germany, Italy | Germany, United States |
Reviews
| Measure | GTManager | zapEvent |
|---|---|---|
| App Store rating | 4.1 ★ | Not published |
| App Store reviews | 16 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
GTManager and zapEvent: common questions
- Which is more popular, GTManager or zapEvent?
- GTManager is detected on 8× as many Shopify stores as zapEvent: 32 vs 4 as of Nov 8, 2026.
- What features does each app list that the other doesn’t?
- GTManager lists 3 the others don’t mention, such as Abandoned cart, Purchase tracking, Real-time tracking. zapEvent lists 2 the others don’t mention, such as Cohort analysis, UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.